Bernie JaworskiPresident, Monitor Executive DevelopmentBernie, a Marketspace cofounder, directs the development of the intellectual capital that forms our company's unique points of view.
Long known as one of the nation's foremost marketing experts, Bernie
was among the first scholars to appreciate the profound impact of the Internet on marketing strategy, and he
remains at the forefront of marketing theory today.He
is coauthor of the first series of comprehensive strategy textbooks focusing on management in the digital economy: e-Commerce, Introduction to e-Commerce, Cases in e-Commerce, Internet Marketing: Building Advantage in a Networked Economy and the forthcoming Strategy in the Networked Economy, all published under the marketspaceU imprint by McGraw-Hill
. Before helping to found Marketspace, Bernie was the Jeanne and David Tappan Marketing Fellow and a tenured full professor of marketing at the University of Southern California, where he received numerous research and teaching awards, including the prized Golden Apple Award as the university's MBA teacher of the year.He previously served on the faculty of the University of Arizona and was a visiting professor at Harvard Business School. In February 2002, Bernie was honored with the first-ever Sheth Foundation/Journal of Marketing Award for his 1993 article, "Market Orientation: Antecedents and Consequences," co-authored with Ajay Kohli of Emory University's Goizueta Business School. [Click here for press release.] The award recognizes the Journal of Marketing article that, six to 10 years after its publication, has made the greatest long-term contribution to the field of marketing.
is also one of the few two-time winners of the prestigious Alpha Kappa Psi award for the best marketing-practice article in the Journal of Marketing
currently serves on the review
board of several leading professional journals. Bernie
is as adept at practice as he
is at theory.He
has led executive-education initiatives in Asia, Europe and North America across an array of industries, including telecommunications, insurance, construction, semiconductors, software and healthcare.In 1993, he cofounded and was the principal architect of Texas Instruments Virtual University, where he served as dean of the university until 1999.