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This profile was last updated on 8/18/15  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Beng Soo Ong

Wrong Beng Soo Ong?

Professor of Marketing

Phone: (559) ***-****  HQ Phone
Email: b***@***.edu
California State University , Fresno
5241 N. Maple Ave.
Fresno , California 93740
United States

Company Description: California State University Fresno, Craig School of Business Alumni and Friends

Employment History


  • Ph.D. , Business
    University of Arkansas
110 Total References
Web References
Daily Computer News and Rumors April 16 -23 2004 [cached]
In addition to creating the semiconductive ink necessary to print the semiconductor component of a transistor circuit, Beng Ong, a Xerox fellow, reported today that his team at the Xerox Research Centre of Canada has also developed materials for printing the conductor and the dielectric components.
According to Ong, if progress continues on this research project as he expects, Xerox just may have found the missing elements that could enable commercialized applications of flexible printed transistors. Ong discussed these research findings in a presentation at the Materials Research Society spring conference here today.
"Having developed these three critical liquid-processable materials may make it possible to create low-cost, flexible plastic transistor circuits using common liquid-deposition techniques such as spin coating, screen or stencil printing, offset, or inkjet printing," Ong said. He believes that products based on these or similar materials will be available commercially in the near future.
'Scientific American' Names Xerox Scientist As Industry Leader, 8 Nov 2004 [cached]
Magazine's prestigious annual list cites Ong for advances in plastic electronics
NEW YORK, Nov. 08, 2004 -- Beng Ong, a Xerox Corporation research fellow and manager of advanced materials and organic electronics, has been named by Scientific American magazine to its prestigious annual list recognizing outstanding acts of leadership in science and technology from the past year - the 2004 Scientific American 50.
Ong's aspiration is to replace costly silicon technology with inexpensive printed plastic circuits for creating a new generation of ubiquitous flexible electronics.Potential applications include flexible large-screen TVs, e-paper, paper-thin PC monitors, wearable electronics, sensors, smart labels and RFID tags.He and his team are being honored for their leadership and milestone contributions in plastic electronics research.Announced today, the Scientific American 50 appears in the magazine's December issue, arriving on newsstands Nov. 23.
Selected by the magazine's board of editors with the help of outside advisors, the Scientific American 50 spotlights a Research Leader of the Year, a Business Leader of the Year and a Policy Leader of the Year.The list also recognizes research, business and policy leaders in various technological categories including agriculture, chemicals and materials, communications, computing, energy, environment, medical treatments and more.
Ong has been named "Business Leader" in chemicals and materials for his work over the past year in advancing printed electronics.Ong leads a research team at the Xerox Research Centre of Canada in Mississauga, Ontario, in developing high-performance, nanostructured materials that enable printing flexible transistor circuits at low temperatures and in open air - generally considered a requirement for low-cost manufacturing.Most materials used today for printed electronics require expensive high-temperature processing, often in dry environments in the absence of oxygen.
"Beng Ong is an exceptionally visionary scientist.
Ong is among Xerox's most prolific researchers, with 120 U.S. patents and numerous foreign equivalent patents to his credit.Born in Malaysia and receiving undergraduate education in Singapore, Ong holds a doctorate in chemistry from McGill University and worked as a research fellow at Harvard University before joining Xerox.
Scientific American 50 winners will be honored Nov. 16 at a celebration at the New York Academy of Sciences in New York City.
Mississauga News Online [cached]
According to Beng Ong, a researcher at the Mississauga-based Xerox Research Centre of Canada, his team has developed both an inkjet-like ink and the process to print semi-conductors -- one of the three elements of a circuit -- using that ink onto flexible stock.
Circuits traditionally are made of silicon, a process that doesn't work on flexible materials.Xerox is among the companies that have been trying to come up with a low-cost alternative to silicon that could print flexible plastic transistors as easily as printing a newspaper.
"The technology could lead to backplanes for LCDs that would roll up, or to 'electronic paper,' " said Ong.
Goodbye silicon, hello plastic, 18 Dec 2002 [cached]
"This is not a new concept; it has been around for ten years," says Beng Ong, research fellow and manager of the print organic group at the Xerox Research Centre of Canada, who described his work on semiconducting organic polymers in a talk presented at the Materials Research Society's fall conference in Boston.Mr. Ong holds more than 110 U.S. patents and works at the XRCC in Mississauga, Ontario.
Two years ago, Mr. Ong joined the polythiophene project to examine the problems and identify deficiencies in such polymers.Mr. Ong and his group have been funded by a National Institute of Standards and Technology grant, and are collaborating with researchers from Motorola Labs and Dow Chemical.
Compared to a silicon circuit with a similar number of transistors, the new circuits are still big.Mr. Ong and his colleagues have made a one-square-inch circuit consisting of 3,600 transistors; a silicon version would occupy only 20 microns of real estate (roughly 1/8 the width of a human hair).
Other researchers agree about the viability of plastic circuits.
ICMH 2015, 12 July 2014 [cached]
Prof. Beng Soo Ong
Dept. of Marketing & Logistics, Craig School of Business California State University: Fresno, CA93740 U.S.A
Beng Ong is currently a Professor of Marketing at California State University, Fresno. He holds a Ph.D. in Business from University of Arkansas. Beng Ong has over 20 years of market research consulting experience, and has conducted branding, advertising, and behavioral research for a number of corporations, government agencies, advertising, and public relations firms, as well as worldwide top syndicated research suppliers. He has served as Sr. Market Research Manager at InsightExpress, Analyst at AIS Market Research, and as Director of Arkansas Household Research Panel, and held Visiting positions at Microsoft Indonesia, Saatchi & Saatchi Advertising, and NetApps Malaysia. Professor Ong has researched, written, and presented in the area of online customer reviews, social media, pricing & promotions, product/brand placements, online education, and environmental sustainability.
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