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2015-10-04T00:00:00.000Z

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Wrong Beng Ong?

Dr. Beng Ong

Professor of Marketing

California State University , Fresno

HQ Phone: (559) 278-4240

Email: b***@***.edu

California State University , Fresno

5241 N Maple Ave

Fresno, California 93740

United States

Company Description

California State University Fresno, Craig School of Business Alumni and Friends more

Find other employees at this company (2,086)

Background Information

Employment History

Researcher
ADVISORY/Xerox

Affiliations

Research Fellow
Harvard University

Education



McGill

Ph.D.
Business
University of Arkansas

Ph.D. study

McGill University

Web References (196 Total References)


ICMH 2015

www.icmh.org [cached]

Prof. Beng Soo Ong

Dept. of Marketing & Logistics, Craig School of Business California State University: Fresno, CA93740 U.S.A
Beng Ong is currently a Professor of Marketing at California State University, Fresno. He holds a Ph.D. in Business from University of Arkansas. Beng Ong has over 20 years of market research consulting experience, and has conducted branding, advertising, and behavioral research for a number of corporations, government agencies, advertising, and public relations firms, as well as worldwide top syndicated research suppliers. He has served as Sr. Market Research Manager at InsightExpress, Analyst at AIS Market Research, and as Director of Arkansas Household Research Panel, and held Visiting positions at Microsoft Indonesia, Saatchi & Saatchi Advertising, and NetApps Malaysia. Professor Ong has researched, written, and presented in the area of online customer reviews, social media, pricing & promotions, product/brand placements, online education, and environmental sustainability.


MKTG 165, Marketing to the Base ...

www.thebulldogblog.net [cached]

MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.

...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.


MKTG 165, Marketing to the Base ...

www.thebulldogblog.net [cached]

MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.

...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.


Marketing Department is Excited to Introduce New Classes for Fall 2013 Semester

www.thebulldogblog.net [cached]

MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.

...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.


AIS Marketing Research - Home Page

www.aismarketres.com [cached]

The primary executive staff team at AIS is comprised of Ken Weikle- Owner and President, Jennifer Dawson- Senior Field Director, Chris Weikle- Senior Programmer, and Dr. Beng Ong- Independent Analyst.

...
As a professor at California State University, Fresno, Dr. Ong brings a distinguished list of qualifications to AIS.

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