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2016-04-29T00:00:00.000Z

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Wrong Beng Ong?

Prof. Beng S. Ong

Chair Professor, Director of Research Centre for Organic Electronics and Deputy Director of IoC

HK Baptist University

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HK Baptist University

Background Information

Employment History

Professor of Marketing

California State University , Fresno

Director In Executive Director's Office

Institute of Materials Research & Engineering; Singapore Institute of Manufacturing Technology

Adjunct Professor

McMaster University

Manager

Printed Organic Electronics Group

Researcher

ADVISORY/Xerox

Affiliations

Honorary Professor
East China Universtiy of Science and Technology

Research Fellow
Xerox Corporation

Research Fellow
Harvard University

Education

McGill

Ph.D.

Business

University of Arkansas

Ph.D. study

McGill University

Web References (194 Total References)


ICMH 2016

www.icmh.org [cached]

Prof. Beng Soo Ong, Dept. of Marketing & Logistics, Craig School of Business California State University: Fresno, CA93740 U.S.A


ICMH 2015

www.icmh.org [cached]

Prof. Beng Soo Ong

Dept. of Marketing & Logistics, Craig School of Business California State University: Fresno, CA93740 U.S.A
Beng Ong is currently a Professor of Marketing at California State University, Fresno. He holds a Ph.D. in Business from University of Arkansas. Beng Ong has over 20 years of market research consulting experience, and has conducted branding, advertising, and behavioral research for a number of corporations, government agencies, advertising, and public relations firms, as well as worldwide top syndicated research suppliers. He has served as Sr. Market Research Manager at InsightExpress, Analyst at AIS Market Research, and as Director of Arkansas Household Research Panel, and held Visiting positions at Microsoft Indonesia, Saatchi & Saatchi Advertising, and NetApps Malaysia. Professor Ong has researched, written, and presented in the area of online customer reviews, social media, pricing & promotions, product/brand placements, online education, and environmental sustainability.


MKTG 165, Marketing to the Base ...

www.thebulldogblog.net [cached]

MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.

...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.


MKTG 165, Marketing to the Base ...

www.thebulldogblog.net [cached]

MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.

...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.


Marketing Department is Excited to Introduce New Classes for Fall 2013 Semester

www.thebulldogblog.net [cached]

MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.

...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.

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