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This profile was last updated on 8/26/14  and contains information from public web pages and contributions from the ZoomInfo community.

Prof. Beng Soo Ong

Wrong Prof. Beng Soo Ong?

Professor of Marketing

Phone: (559) ***-****  HQ Phone
Email: b***@***.edu
California State University , Fresno
5200 N. Barton Ave. ML 34
Fresno, California 93740
United States

Company Description: California State University Fresno, Craig School of Business Alumni and Friends
Background

Employment History

Education

  • Ph.D. , Business
    University of Arkansas
7 Total References
Web References
About Us
www.aismarketres.com, 9 July 2007 [cached]
The primary executive staff team at AIS is comprised of Jennifer Dawson, Vice President of Operations, Kimberly Rudolf, Director of Sales & Marketing and Dr. Beng Ong, Independent Analyst.
...
As a professor at California State University, Fresno, Dr. Ong brings a distinguished list of qualifications to AIS.
ICMH 2015
www.icmh.org [cached]
Prof. Beng Soo Ong
Dept. of Marketing & Logistics, Craig School of Business California State University: Fresno, CA93740 U.S.A
Beng Ong is currently a Professor of Marketing at California State University, Fresno. He holds a Ph.D. in Business from University of Arkansas. Beng Ong has over 20 years of market research consulting experience, and has conducted branding, advertising, and behavioral research for a number of corporations, government agencies, advertising, and public relations firms, as well as worldwide top syndicated research suppliers. He has served as Sr. Market Research Manager at InsightExpress, Analyst at AIS Market Research, and as Director of Arkansas Household Research Panel, and held Visiting positions at Microsoft Indonesia, Saatchi & Saatchi Advertising, and NetApps Malaysia. Professor Ong has researched, written, and presented in the area of online customer reviews, social media, pricing & promotions, product/brand placements, online education, and environmental sustainability.
Marketing Department is Excited to Introduce New Classes for Fall 2013 Semester |Bulldog Blog
www.thebulldogblog.net, 1 Oct 2013 [cached]
MKTG 165, Marketing to the Base of the Pyramid, and MKTG 167 Marketing Sustainability, are each two-unit, once-a-week courses, and are the respective efforts of Professors Barbra Morgan and Beng Ong.
...
Ong is currently a Professor of Marketing here at CSU Fresno. He has over 12 years of marketing research consulting experience, and has conducted branding, advertising, sustainability, social media, and behavioral research for a number of corporations, government agencies, advertising/PR firms, and worldwide top syndicated research suppliers. Ong is also on the university's committee on sustainability.
Morgan and Ong wanted to create new courses that might better address some of the issues that we as students could be facing in a number of professions that we may potentially be heading into.
AIS Marketing Research - Home Page
www.aismarketres.com, 6 Mar 2011 [cached]
The primary executive staff team at AIS is comprised of Ken Weikle- Owner and President, Jennifer Dawson- Senior Field Director, Chris Weikle- Senior Programmer, and Dr. Beng Ong- Independent Analyst.
...
As a professor at California State University, Fresno, Dr. Ong brings a distinguished list of qualifications to AIS.
About Us
www.aismarketres.com, 5 April 2006 [cached]
The primary executive staff team at AIS is comprised of Jennifer Dawson- Senior Field Director, and Dr. Beng Ong- Independent Analyst.
...
As a professor at California State University, Fresno, Dr. Ong brings a distinguished list of qualifications to AIS.
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