Prof. Beng Soo Ong
Dept. of Marketing & Logistics, Craig School of Business California State University: Fresno, CA93740 U.S.A
Beng Ong is currently a Professor of Marketing at California State University, Fresno.
He holds a Ph.D. in Business from University of Arkansas.
has over 20 years of market research consulting experience, and has conducted branding, advertising, and behavioral research for a number of corporations, government agencies, advertising, and public relations firms, as well as worldwide top syndicated research suppliers.
He has served as Sr. Market Research Manager at InsightExpress, Analyst at AIS Market Research, and as Director of Arkansas Household Research Panel, and held Visiting positions at Microsoft Indonesia, Saatchi & Saatchi Advertising, and NetApps Malaysia.
Professor Ong has researched, written, and presented in the area of online customer reviews, social media, pricing & promotions, product/brand placements, online education, and environmental sustainability.