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Ben Raworth, NPD ...
Ben Raworth, NPD Editor in Chief, will also be working across the title with the NPD team.
Public Relations News, Features, and Analysis - PR Week
2 minutes with: Ben Raworth, Editor-in-chief, Monkey | full storyPublic Relations News, Features, and Analysis - PR Week
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Raworth, Editor-in-chief2 minutes with: Ben Raworth, Editor-in-chief, Monkey
Former news and features editor of ...
Former news and features editor of Auto Express Mat Watson has been appointed editor of the new title and Ben Raworth, NPD editor in chief who who launched Monkey, will also be working across the title with the team.
But Ben Raworth, ...
But Ben Raworth, Monkey's new product development director, is philosophical about the Jordan incident. 'It was an editorial choice to link to that content and on reflection its something we wouldn't do again,' he says.Raworth
is keen to emphasise that of the 46 pages in each issue of Monkey
, only eight are accounted for by content related to women. 'The old comedy clips, entertainment, games and video sections get the most hits,' he
www.katebulkley.com. Online breaks down the boundaries (Guardian 12/02/07)
But editor-in-chief Ben Raworth was most surprised by Monkey's readers: 60% are from the ABC1 demographic group, with an average age of 27.
Almost two-thirds are homeowners who appreciate a huge range of subjects rather than just "girls and gadgets".
"I was there at the beginning of the lads mag thing and it was exciting," says Raworth, who worked at both FHM and Loaded before joining Monkey owner Dennis Publishing as head of new product development in April last year.
And it's a push that has already found favour with Dennis's feisty owner Felix Dennis because, according to Raworth, Monkey is the first Dennis title to hit its launch target ahead of schedule.
, though, there are plenty of reasons why his
new product is racing ahead.
The e-zine format challenges traditional magazine design ideas and it is starting to work well with advertisers.
"Readers are beginning to perceive good ads as editorial," says Raworth
"E-zines are changing the way we do editorial," Raworth