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Background Information

Employment History

Chief Operating Officer
Level Up!

General Manager
Level Up!

Level Up!


Chief Executive Officer




New York University

Web References (36 Total References)

Company profile: Senior Management - Internet

www.mihinternet.com [cached]

Ben Colayco

COO LevelUp!
Ben Colayco, along with his father, founded Level Up! and was the driving force in launching Level Up!'s online game companies in the Philippines, India, and Brazil. He has lived extensively in each market and has is now based in California where he manages Level Up!'s North American Joint Venture with KOG Studios from Korea. As COO he oversees the North American, Brazilian and Philippine subsidiaries. During the last 9 years in the online game business, Ben has seen the category evolve from what was originally viewed as a quirky trend in Korea, into a multi-billion dollar business model across the globe. A graduate of New York University, Ben was in the New York advertising and online advertising industry before returning to Manila to start Level Up! in 2002.

PLDT taps growing on-line gaming sector - Feb. 10, 2004

www.inq7.net [cached]

On a typical Saturday, Level Up! general manager Ben Colayco said the number of Ragnarok logons reaches as high as 34,000 players simultaneously.

Days other than Saturday, on the other hand, usually have 20,000 to 25,000 players simultaneously logged on to Ragnarok.Having the content hosted locally would allow Level Up! to make access to the same even easier and more affordable, he added.

Another interesting talk that night was ...

www.abbyongyanco-lim.com [cached]

Another interesting talk that night was that of Mr. Ben Colayco, president of Level Up.The company that popularized online gaming - ragnarok.He shared with us some marketing strategy of Level Up.I learned a lot from his talk.


news.yehey.com [cached]

"What is great about this is the fact that it is the Philippines that provides them the technology, the content and technical support," Ben Colayco, Level Up international chief executive, told BusinessWorld in an interview.

Level Up does not produce its own online games, but buys licenses from content developers from South Korea.But it does customize the content, particularly the language prior to the commercial release of the games.
Mr. Colayco said business in Brazil is doing pretty well, primarily due to the huge demand for "video gaming."
While Brazil is fast catching up, India, with population of 1.1 billion and internet penetration of 4.5%, is still slow but showing some signs of promise, Mr. Colayco said.
Level Up has been in India, its first overseas foray, for two years now.
But commercial operation in India, now with 18,000 active subscribers, came eight months later after its commercial operation in Sao Paolo in Brazil.
"By the time Level Up came in in the Philippines, immediately all the computers were doing games.Believe it or not, there is really a strong gaming culture here.But in India, that has not happened yet, but we are seeing the business picking up in the next 12 to 18 months," Mr. Colayco said.
It is estimated that Level Up has 50,000 gamers at any given time in a day.Indicators include the increasing internet usage, the rise in consumer spending and the fact that India is slowly opening up to foreign content, he said.
The slow adoption of online gaming in India is driven by a number of factors.

Other people mentioned were Intel ...

www.yugatech.com [cached]

Other people mentioned were Intel GM Ricky Banaag, Canon President Ramon Arteficio, Microsoft Managing Director Rafael Rollan, Level-Up Founder Ben Colayco, Chikka Asia Founder Dennis Mendiola, and Anino Entertainment Founder/President Niel Dagondon.

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