"What is great about this is the fact that it is the Philippines that provides them the technology, the content and technical support," Ben Colayco, Level Up international chief executive, told BusinessWorld in an interview. Level
Up does not produce its own online games, but buys licenses from content developers from South Korea.But it does customize the content, particularly the language prior to the commercial release of the games. Mr. Colayco
said business in Brazil is doing pretty well, primarily due to the huge demand for "video gaming."
While Brazil is fast catching up, India, with population of 1.1 billion and internet penetration of 4.5%, is still slow but showing some signs of promise, Mr. Colayco
Up has been in India, its first overseas foray, for two years now.
But commercial operation in India, now with 18,000 active subscribers, came eight months later after its commercial operation in Sao Paolo in Brazil.
"By the time Level Up came in in the Philippines, immediately all the computers were doing games.Believe it or not, there is really a strong gaming culture here.But in India, that has not happened yet, but we are seeing the business picking up in the next 12 to 18 months," Mr. Colayco
It is estimated that Level Up
has 50,000 gamers at any given time in a day.Indicators include the increasing internet usage, the rise in consumer spending and the fact that India is slowly opening up to foreign content, he
The slow adoption of online gaming in India is driven by a number of factors.