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This profile was last updated on 8/21/14  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Golf

Phone: (608) ***-****  HQ Phone
Bridges Golf Course
2702 Shopko Drive
Madison , Wisconsin 53704
United States

Company Description: Bridges Golf Course offers lessons at a single-session or series of sessions rate. Our experienced club professional will take the time with you to develop all...   more
Background

Employment History

Board Memberships and Affiliations

26 Total References
Web References
"There seems to be more energy ...
frontpagegolf.com, 1 Jan 2013 [cached]
"There seems to be more energy and enthusiasm at the Show this year, and there seems to be a lot more new product introductions than I remember in a long time," said Becky Iverson, PGA director of golf at The Bridges Golf Course in Madison, Wis. "The cool factor is higher than in many years.
Paul Feldhausen of Iron Mountain spent ...
www.mininggazette.com, 2 Aug 2014 [cached]
Paul Feldhausen of Iron Mountain spent three years in the National Football League, the late Hugh (Muzz) Murray of Sault Ste. Marie played in two National Hockey League Stanley Cup finals and Becky Iverson of Gladstone had a 14-year career on the Ladies Professional Golf Association (LPGA) tour.
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Feldhausen, Hooper and Murray are in the pre-1970 era while Benson, Clement, Franti, Iverson, Miller, Sickler and Swanson are in the post-1970 era.
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Benson, Clement, Franti and Iverson were among 18 new nominees while Sickler was the longest standing nominee of the group, from 1985.
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BECKY IVERSON (Gladstone) - A 14-year member of the LPGA Tour, Iverson won the Friendly's Classic championship in 1995 while recording a career-best 63 in the second round. She turned professional in 1989 and earned $1,556,622 in her career. She also had three wins on the LPGA Futures Tour and one win on the Hooter's Tour. She was player of the year on the 1993 Central Florida Tour. Iverson, who played for the U.S. team in the Solheim Cup in 2000, finished second in the British Open and the du Maurier Classic in 2000 and tied for sixth at the LPGA Championship in 2001. She won the Michigan Junior Amateur by 20 strokes in 1985, won the 1987 Michigan Women's Amateur championship and won the Upper Peninsula Ladies Golf Association title in 1989. She played golf for four years at Michigan State University and was selected to the Michigan Golf Hall of Fame in 2014. She currently is director of golf at The Bridges Club in Madison, Wis.
Becky Iverson - Director of ...
www.golfthebridges.com, 3 Aug 2014 [cached]
Becky Iverson - Director of Golf
Bridges Golf Course
2702 Shopko Drive Madison, WI 53704
Education - Lessons and Clinics - Executive Women's Golf Association
www.ewgamadison.org, 2 June 2014 [cached]
Contact:Becky Iverson, PGA Teaching Professional, LPGA Touring Professional; 608/244-1822 ext3; email: beckyiverson@golfthebridges.com
Becky Iverson, director of ...
www.golfbusinessmagazine.com, 1 Jan 2012 [cached]
Becky Iverson, director of golf at Bridges Golf Course in Madison, Wisconsin, is looking ahead to 2012 and a different approach to third-party reservation services. Basically, the decision that she and head professional Ann Bloomfield hit upon was to "go local" instead of dealing with one of the national tee reservation wholesalers or a Web-based coupon company like LivingSocial or Groupon.
"We had a target of 30,000 rounds using our rack rate of $50 in 2011 and came pretty close to the goal," Bloomfield says. "Compared to other courses in our market, the rounds-played drop-off versus 2009 was fairly minimal, only about 8 percent. Rack rate at Bridges Golf Course for 2012 will bump up to $55, while the hard-to-fill times that get managed by the local Madison Golf Deals packager (MadisonGolfDeals.vpweb.com) will be value-priced quite aggressively, down at the $25 level.
Iverson, a longtime LPGA Tour player who made the switch to golf management several years ago, feels the new approach can undo about half of the discount effect on revenues. "Most course operators are OK with cutting their rack rate in half to fill the weakest spots on the tee sheet," she says. "What hurts is having to split that down the middle again to pay the third party. This home-cooking version of a tee time reservation site is newly launched and had just one additional course in the process of signing on when Iverson committed. Her own preference for this approach to third-party selling lies partly in the issue of how frequently the customer is contacted.
"Doing it this way," says Iverson, "we can trust that e-mail promotions will be infrequent. We want to be sure our golfers aren't getting bombarded." The approach hasn't been completely without issues, however. Last season, there were a few unhappy examples of double-booking, in which customers who booked third-party tee times arrived to find an 18-hole shotgun in full swing. Those concerns have been addressed, and Iverson expects less difficulty with software interface in the upcoming season.
In general, Iverson sees Groupon and similar Web services as much more appropriate for start-up businesses, not those with established clientele. "Golfers who came to us through our former third-party seller were 80 percent returnees," she says.
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