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This profile was last updated on 2/10/14  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Golf

Phone: (608) ***-****  HQ Phone
Email: b***@***.com
Bridges Golf Course
2702 Shopko Drive
Madison, Wisconsin 53704
United States

Company Description: Bridges Golf Course offers lessons at a single-session or series of sessions rate. Our experienced club professional will take the time with you to develop all...   more
Background

Employment History

Board Memberships and Affiliations

22 Total References
Web References
"There seems to be more energy ...
frontpagegolf.com, 1 Jan 2013 [cached]
"There seems to be more energy and enthusiasm at the Show this year, and there seems to be a lot more new product introductions than I remember in a long time," said Becky Iverson, PGA director of golf at The Bridges Golf Course in Madison, Wis. "The cool factor is higher than in many years.
Coffin: LPGA hopefuls feeling Q-School crunch - GolfWeek.com
www.golfweek.com, 29 Nov 2004 [cached]
The new format, more than usual, will allow the best players to have a chance to earn exempt status on the final day. . . . This year's field has a mixture of LPGA veterans (Dina Ammaccapane, Becky Iverson), recent college All-Americans (Erica Blasberg, Sarah Huarte, May Wood), U.S. Women's Amateur champions (Meredith Duncan, Becky Lucidi, Virada Nirapathpongporn) and teen-agers (Creamer, Lincicome and Song). . . . Sixty-six current LPGA members are trying to improve their status.
...
Becky Iverson, a 10-year LPGA member who won in 1995, was 29th in earnings in 1999 and 2000 but has slid down the list since.Her veteran experience should help pull her through in crunch time.
...
Becky Iverson, Gladstone, Mich.
Becky Iverson, director of ...
www.golfbusinessmagazine.com, 1 Jan 2012 [cached]
Becky Iverson, director of golf at Bridges Golf Course in Madison, Wisconsin, is looking ahead to 2012 and a different approach to third-party reservation services. Basically, the decision that she and head professional Ann Bloomfield hit upon was to "go local" instead of dealing with one of the national tee reservation wholesalers or a Web-based coupon company like LivingSocial or Groupon.
"We had a target of 30,000 rounds using our rack rate of $50 in 2011 and came pretty close to the goal," Bloomfield says. "Compared to other courses in our market, the rounds-played drop-off versus 2009 was fairly minimal, only about 8 percent. Rack rate at Bridges Golf Course for 2012 will bump up to $55, while the hard-to-fill times that get managed by the local Madison Golf Deals packager (MadisonGolfDeals.vpweb.com) will be value-priced quite aggressively, down at the $25 level.
Iverson, a longtime LPGA Tour player who made the switch to golf management several years ago, feels the new approach can undo about half of the discount effect on revenues. "Most course operators are OK with cutting their rack rate in half to fill the weakest spots on the tee sheet," she says. "What hurts is having to split that down the middle again to pay the third party. This home-cooking version of a tee time reservation site is newly launched and had just one additional course in the process of signing on when Iverson committed. Her own preference for this approach to third-party selling lies partly in the issue of how frequently the customer is contacted.
"Doing it this way," says Iverson, "we can trust that e-mail promotions will be infrequent. We want to be sure our golfers aren't getting bombarded." The approach hasn't been completely without issues, however. Last season, there were a few unhappy examples of double-booking, in which customers who booked third-party tee times arrived to find an 18-hole shotgun in full swing. Those concerns have been addressed, and Iverson expects less difficulty with software interface in the upcoming season.
In general, Iverson sees Groupon and similar Web services as much more appropriate for start-up businesses, not those with established clientele. "Golfers who came to us through our former third-party seller were 80 percent returnees," she says.
Education - Lessons and Clinics - Executive Women's Golf Association
www.ewgamadison.org, 13 May 2006 [cached]
Contact:Becky Iverson, PGA Teaching Professional, LPGA Touring Professional; 608/244-1822 ext3; email: beckyiverson@golfthebridges.com
Becky ...
www.lateralsports.com, 6 Jan 2012 [cached]
Becky Iverson LPGA
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