That's the conclusion of Beate Huber, head of international cooperation at FiBL, the world's leading organic research organisation.
was one of several leading experts discussing latest statistics and trends in the global organic industry brought together in the 2013 edition of The World of Organic Agriculture.
Switching to regulation and certification issues, Beate Huber
said that the number of countries with organic regulations had doubled in the ten years between 2002 and 2012.
A number of countries, she
said, were also drafting regulations including Russia, Pakistan, Hong Kong, Egypt, Kenya and South Africa - currently just two countries in Africa have their own organic regulations.
Moving on to retail sales Huber showed how two regions of the world dominate the organic food and products market - the US and EU accounting for 44% and 41% respectively of total retail sales.
noted that "the countries with the largest organic market share are those with mutual recognition arrangements".
said that mutual recognition agreements - such as that agreed between the US and EU last year - were to be broadly welcomed but warned were some problems in the details.
Against this backdrop, Huber
said there was "a greater need than ever for a common understanding on organic - through Codex or the IFOAM standard".
Looking at future prospects for the global organic market Amarjit Sahota of London-based analysts Organic Monitor contrasted the sluggish growth forecast for Europe with the healthy growth being seen in the US.
The economic problems of southern Europe, he
said, were having a knock on effect in Germany and France - hitting the organic market as part of the wider economy.
Sahota highlighted current supply-demand imbalances and the strong market concentration in North America and Europe - "demand needs to be more broadly spread" - as two of the biggest challenges facing the industry.
also agreed that the question of standards needed to be addressed - "we have the EU/US trade agreement, yet what about other regions".