Alexandria, VA - When Michael and Son Services president, Basim Mansour, recently purchased Street Scene Media, a small Northern Virginia mobile billboard advertising service, he thought about two things: First, he liked the technology.
"I've always been fascinated with electronics, how things work and that sort of thing," said Mansour
, "and I was drawn to the concept of being able to change a billboard message almost immediately, no fuss, no muss.
LED billboards are what I refer to as a WOW! technology and unlike the west coast, their use here in the DC area is still nascent and I wanted in on the ground floor."
But the second reason represents Mansour's business savvy.
"Since 1976, we've built a very successful home improvement and repair service and I'm confident advertising has played a significant role in that growth," said Mansour
can't recall the exact moment he
got the notion to turn over some portion of the billboards' messaging to community goodwill; he
just explains that it dovetails nicely with the Michael and Son business profile
"I knew the signs could be used for public service announcements, things including missing persons and Amber Alerts, that sort of thing, and I knew," said Mansour
, "that it was the right thing to do.
I had my office administrator reach out to various groups and Fairfax County Crime Solvers responded almost immediately, saying the LED
signs would be much appreciated.
Bottom line for me was if my electronic billboards could help in the Crime Solvers program by being the springboard to "tips" from citizens that ultimately lead to arrests or the location of missing adults and juveniles…well, what a great thing that'd be," said Mansour
said he'd like to add more stationary and fixed LED signage moving forward, anticipating being contacted by other 'good causes' that would serve the area.
"Wherever they are," said Mansour
, "I see a 24/7/365 exposure opportunity that I'd like to see foster a nice mix of Michael and Son advertising
with community announcements.
concluded, "With technology becoming less expensive, people will see the value in being able to change their message, and do so quickly.