I recently talked to Barry Shaich, owner of Woody's Quality Men's Grooming Products.
We had a great conversation about the industry which evolved into the story of how he
decided to start his
own men's hair care line. While sitting in his office and looking at memorabilia from his career a month after the events of 9/11 last year (he's worked as a vice-president for American Crew, worked in sports management, played in a band that opened for U2) Barry decided to create a pomade.
The pomade would be the beginning of the Woody's
new product he
created labels on his
computer, stuck them on the pomade tins and set out for a Hollywood movie premiere where he
gave the product to the press covering the event.As he
prepared to leave, and with only one tin of pomade left, Barry
found himself standing next to Morgan Freeman.Barry
offered the actor the last pomade which Freeman accepted and opened.
As we talked, Barry
told me about a new product he
was developing: He
came up with the idea after visiting Montana and realizing that many men use a bar of soap for washing their hair.The new product will be called Meat and Potatoes; it's a bar of soap that can be used for body and hair - and get this - it's shaped like a hamburger patty!
I love products like this.I love it when people are successful in our industry and still don't take it too seriously.We're in the hair, skin care, nail and fashion business... it's a great industry that's a lot of fun to work in.But from time to time we get too wrapped up in the details.