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Barry Lester, General ...
Barry Lester, General Manager
Start date: 2011
Barry Lester, Midwestern's ...
Barry Lester, Midwestern's general manager, says the service is a key part of the group's focus on fixed operations as a way to stand out from competing dealerships.
That competition spans a wider territory when you're dealing with such well-heeled customers and the small number of exotic dealerships they do business with.
By offering pick-up and drop-off service across five states, the group can cast a wider net to attract customers and keep its service bays filled.
"We do a couple of things really well here," Lester
"One of them is service.
We have one of the few award-winning Porsche techs in the United States; we have the best Lamborghini tech in the country and an award-winning Ferrari tech."
Lester said the group's owner came up with the idea about five years ago during the recession.
says that many customers have referred their well-heeled gearhead friends to the group, and word-of-mouth referrals are a key source of new business.
says the group's service retention rates for customers who live outside Ohio is up 73 percent since it started the service.
"Most of these owners know each other," Lester
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Sales Manager / General Manager - Ext 4119
The committee also included Jeff Brindley ...
The committee also included Jeff Brindley (Roush Honda), Bruce Daniels (Honda Marysville), Jim Gill (Chesrown Chevrolet Buick GMC), Rick Germain (Germain Lexus), Zach Germain (Germain Infiniti of Easton), Jim Keim (Jim Keim Ford), Phillip Kumar (The Columbus Dispatch), Barry Lester (Midwestern Auto Group), Rhett Ricart (Ricart Automotive), Greg Swain (Huntington Bank), and Scott Thomas (Buckeye Automotive Family).
Left to Right: Barry Lester, ...
Left to Right: Barry Lester, Rep. Mike Duffey, Joe Cannon, and Zach Doran
On April 24th Barry Lester, General Manager of Midwestern Auto Group, hosted Representative Mike Duffey at MAG and gave him a tour of and their facilities.
Also, thank you to Barry Lester
and Midwestern Auto Group
for being such a great hosts.