"It's a quirky name at first," agrees Barry Jenkins, AIM chairman, head of the Cinema Exhibitors' Association and Eat Cinema spokesperson, "but people will certainly remember it.
Most importantly, we get into the homes to advertise films."The programs are designed to "help viewers discover the buzz," he
In addition, the half-hour long "Now Showing" presents samples of films on offer each week and those coming up, Jenkins
says."I wouldn't say we've got the format correct at the moment.There are some areas we're not completely happy with," but working with enteraction, "we're looking to present a great mix."The same can be said about the films being promoted."From the big blockbusters through to foreign-language films," Jenkins
assures all types of genres and nationalities will be represented."In some way," he
believes, "this will be more beneficial to the smaller distributor of specialized product that doesn't have the sort of large budget to promote and market."
Eat Cinema itself is advertised with posters in the cinema and a 30-second trailer.Distributors, in turn, have been including the channel logo in the corner of their poster boards.
calls this his
"biggest satisfaction," reviewing the past 12 months that it took to get the channel off the stove and onto the satellite dish."Made up of exhibitors and distributors," he
admits, "none of us had expertise in television itself.