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This profile was last updated on 1/15/13  and contains information from public web pages.

President and Chief Executive Off...

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Web References
Barry Biggar, president/CEO ..., 15 Jan 2013 [cached]
Barry Biggar, president/CEO of the No. 2 generator of Virginia's tourism expenditures, the Fairfax County Convention & Visitors Corp., addresses the importance of both electronic media and international marketing. He says his "Visit Fairfax" brand spent $450,000 in 2011 on interactive marketing. "Two years ago the amount was little more than half that. We're learning to market not by demographics but by psychographics, as we have to understand visitors' motivations to offer them a total experience."
He says Fairfax also has learned to connect directly with international tourism. The county supported the VTC's international marketing with Maryland and D.C., through the Capital Region USA (CRUSA) tourism-marketing consortium. According to Biggar, "D.C. gets about 70 percent of the international business among the three jurisdictions in CRUSA. In the past 2½ years we've met directly four or five times annually with major inbound operators in important overseas markets to extol our product - ranging from George Washington's Mount Vernon to the Udvar-Hazy Center [at the National Air and Space Museum] and Tysons Corner, the sixth- or seventh-largest retail shopping area in the nation."
He also extols the importance of Asian markets - specifically the Republic of China, a marketing effort McClenny says the VTC fully supports: "It's Virginia's new number one international market.
Barry Biggar, president and ..., 1 April 2008 [cached]
Barry Biggar, president and CEO of the bureau, said his agency was in the process of updating some of the per diem figures it supplied to the university.In most cases, Biggar said he expects the revisions to reflect an increased rate of spending by visitors.
For instance, the bureau estimates meeting and convention participants, including groups tied to the university, were spending $104 per day in the region.
"Research we did recently showed that figure was more to the order of $205 per day," Biggar said.
A&M moves game to tonight, 22 Sept 2005 [cached]
"The majority of our hotels have reservations for football on Friday and Saturday," said Barry Biggar, president and CEO of the visitors bureau.
The Bryan-College Station Eagle > Region > Local/Regional, 5 Feb 2004 [cached]
C.H. Johnson Consulting Inc., which was hired by the Brazos Valley Convention and Visitors Bureau, will give the same report it presented last month to the Visitors Bureau, President Barry Biggar said.
The firm has studied the feasibility of building a conference center and attracting convention business to the area.The Visitors Bureau gave the City Council a summary of the consultants' report on Jan. 22.
Biggar said the full text of the report will not be presented to the council and will not be available until Monday.
Biggar said the consultants' report does not provide any details on the assembly hall project or venue tax and focuses only on a conference center.But, he said, the information presented Thursday will be pertinent to the venue tax discussion.
" A lot can be extrapolated from the feasibility study that says in the end, is it a wise use?"he said.
The Bryan-College Station Eagle > Region > Local/Regional, 1 Feb 2004 [cached]
" The Expo Center is something our market needs desperately for agricultural shows and things of that nature, because currently we don't have it," President Barry Biggar said.
Room nights are important because that's how the assembly hall would be funded, Biggar said.
" If you're going to use [the venue tax] to build a facility, one would hope that the public's expectation would be that you get a significant return on that investment," he said.
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