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This profile was last updated on 8/20/15  and contains information from public web pages and contributions from the ZoomInfo community.

Barrett Thompson

Wrong Barrett Thompson?

General Manager of Pricing Excell...

Phone: (678) ***-****  
Local Address:  Atlanta , Georgia , United States
Zilliant Inc
720 Brazos Street Suite 600
Austin , Texas 78701
United States

Company Description: Zilliant is the leading provider of price optimization and price management applications for manufacturing, distribution, high-tech, and industrial service...   more
Background

Employment History

22 Total References
Web References
Pricing Society - Membership
members.pricingsociety.com, 19 Oct 2013 [cached]
Key topics include: - Pricing and profitability measures and metrics that work - Designing and implementing analytical processes - Analytical tools and techniques necessary to find and fix all opportunities Please join Barrett Thompson, Pricing Architect, and Javier Aldrete, Senior Product Manager for Analytics at Zilliant, as they share pricing analysis best practices for complex B2B environments.
...
Barrett Thompson, Pricing Architect, Zilliant Javier Aldrete, Senior Product Manager, Zilliant
The Optimal Path
boldiq.com, 2 Dec 2013 [cached]
The Human Algorithm: Barrett Thompson is general manager of pricing excellence solutions for Zilliant, an optimization company that helps businesses use in-house data to make better sales and pricing decisions. In a January interview with InformationWeek on the algorithm-versus-intuition topic, Thompson pointed out that the algorithmic approach to decision-making is based on the collective experiences of multiple individuals within a business.
"Let's say I'm looking at set of sales transactions completed over the past year, and I have five million of them sitting in the data warehouse," says Thompson. "What I have captured in that data, what I have to find a way to unlock, is the distilled wisdom and experience of five hundred salespeople who encountered tens of thousands, or hundreds of thousands, of unique selling circumstances."
A predictive algorithm, he says, doesn't create knowledge out of thin air. Rather it's an "accelerator" of what an organization already knows. It's driven by human experience, by "data points you've lived through."
"I can't see what the other 499 salespeople did, and I can't even remember what I did in March of last year. I make so many decisions that they become lost in memory," Thompson said. "If I had a software tool, an algorithm that could remind me of what I've learned, and reveal to me what everyone else has learned... I could look at the guidance coming out of the algorithm as a distilled and refined experience from myself and people just like me."
Of course, the big caveat here is that Thompson and Ganzarski are heavily vested in the analytics camp.
The Human Algorithm: Barrett ...
www.boldiq.com [cached]
The Human Algorithm: Barrett Thompson is general manager of pricing excellence solutions for Zilliant, an optimization company that helps businesses use in-house data to make better sales and pricing decisions. In a January interview with InformationWeek on the algorithm-versus-intuition topic, Thompson pointed out that the algorithmic approach to decision-making is based on the collective experiences of multiple individuals within a business.
"Let's say I'm looking at set of sales transactions completed over the past year, and I have five million of them sitting in the data warehouse," says Thompson. "What I have captured in that data, what I have to find a way to unlock, is the distilled wisdom and experience of five hundred salespeople who encountered tens of thousands, or hundreds of thousands, of unique selling circumstances."
A predictive algorithm, he says, doesn't create knowledge out of thin air. Rather it's an "accelerator" of what an organization already knows. It's driven by human experience, by "data points you've lived through."
"I can't see what the other 499 salespeople did, and I can't even remember what I did in March of last year. I make so many decisions that they become lost in memory," Thompson said. "If I had a software tool, an algorithm that could remind me of what I've learned, and reveal to me what everyone else has learned... I could look at the guidance coming out of the algorithm as a distilled and refined experience from myself and people just like me."
Of course, the big caveat here is that Thompson and Ganzarski are heavily vested in the analytics camp.
"It is important to not always ...
www.pros.com, 23 Sept 2014 [cached]
"It is important to not always rely on gut when running a multi-million or multi-billion dollar company," says Barrett Thompson, General Manager of Pricing Excellence Solutions at Zilliant. The software that Zilliant and other pricing solutions providers create takes historical sales and customer data, market conditions, and even branch-specific statistics and creates optimized pricing for organizations to rely on instead. These pricing solutions can be configured for an unlimited number of SKUs, customers, and data points to ensure that every selling situation possible is represented, because pricing is a dynamic aspect of business.
"Just like in demand forecasting," says Thompson, "in pricing it is possible to predict what will happen with specific groups of customers when you change your price: what will the response of the marketplace be in terms of demand or amount of purchase a customer will make with you when you change your price? Implementing a dynamic pricing strategy allows a distributor to adjust the price when it rewards them to do so, and to hold fast to the current price if raising or lowering it would create an unrewarding response from the customer, like less spend or the refusal to pay a higher price later on in the selling relationship. "Dynamic pricing is customizing the price to the selling circumstances," explains Thompson.
...
Thompson encourages managers and salespeople to re-think what loyalty actually means. Is it that they have been a customer for a long time, or are they actually exhibiting good buying behaviors? This could mean placing large orders less often to save the distributor shipping charges, or the willingness to pay market price for items rather than expecting discounts all the time. "If managers and salespeople can agree on what good buying behavior is, then they should be able to reward it in a way that is most beneficial to customer and distributor," says Thompson. "The nice thing about pricing solutions is that, over time, good buying behaviors emerge as easily-identifiable patterns and can more easily be quantified and rewarded appropriately."
He adds: "There are many degrees of goodness - a whole spectrum.
...
"Sales can choose to deviate from that recommended price if they feel it is the right thing to do in that selling circumstance," notes Thompson.
Barrett Thompson, general ...
supplychainminded.com, 21 Sept 2014 [cached]
Barrett Thompson, general manager of pricing excellence solutions at Zilliant and contributor to IndustryWeek, noted that a lean approach should be taken when assessing the financial value of finished goods.
...
Thompson noted that the maker ultimately "manufactures" a price for each unit that is sold.
...
Therefore, Thompson recommended that it regard the waste created by:
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