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Zilliant is the leading provider of price optimization and price management applications for manufacturing, distribution, high-tech, and industrial service companies. Zilliant Precision Pricing Suite (ZPPS) uses existing transactional data to improve deci
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Please join Zilliant's General ...
Please join Zilliant's General Manager of Pricing Excellence Solutions Barrett Thompson as he dives into the process inefficiencies that could be costing you money, explains how they reverberate throughout the business, and discusses best practices to correct those inefficiencies.
Presenter: Barrett Thompson, General Manager of Pricing Excellence Solutions, Zilliant
Or as Barrett Thompson, GM ...
Or as Barrett Thompson, GM of pricing excellence solutions for Zilliant, told Information Week, predictive analytics is "...the distilled wisdom and experience of five hundred salespeople who encountered tens of thousands, or hundreds of thousands, of unique selling circumstances."
The Human Algorithm: Barrett ...
The Human Algorithm: Barrett Thompson is general manager of pricing excellence solutions for Zilliant, an optimization company that helps businesses use in-house data to make better sales and pricing decisions.
In a January interview with InformationWeek on the algorithm-versus-intuition topic, Thompson pointed out that the algorithmic approach to decision-making is based on the collective experiences of multiple individuals within a business.
"Let's say I'm looking at set of sales transactions completed over the past year, and I have five million of them sitting in the data warehouse," says Thompson
"What I have captured in that data, what I have to find a way to unlock, is the distilled wisdom and experience of five hundred salespeople who encountered tens of thousands, or hundreds of thousands, of unique selling circumstances."
A predictive algorithm, he
says, doesn't create knowledge out of thin air.
Rather it's an "accelerator" of what an organization already knows.
It's driven by human experience, by "data points you've lived through."
"I can't see what the other 499 salespeople did, and I can't even remember what I did in March of last year.
I make so many decisions that they become lost in memory," Thompson
"If I had a software tool, an algorithm that could remind me of what I've learned, and reveal to me what everyone else has learned...
I could look at the guidance coming out of the algorithm as a distilled and refined experience from myself and people just like me."
Of course, the big caveat here is that Thompson
and Ganzarski are heavily vested in the analytics camp.
discussion on B2B Price Elasticity with ...
discussion on B2B Price Elasticity with The Pricing Brew online magazine, Dick Sobel of the Pricing Analytic Group and Barrett Thompson, of Zilliant. (Click the link to Listen)
We also released a Round table ...
We also released a Round table Q&A discussionon Price Elasticity with The Pricing Brew online magazine and Barrett Thompson, of Zilliant.