Statements regarding P.U.B
. and Barney Moran
It's for these reasons that we were surprised and dismayed by the actions of a former Lijit employee, Mr. Barney Moran
., a for-profit entity we understand is owned and controlled by Mr. Moran
Mr. Barney Moran worked for Lijit for approximately 7 months, starting in late 2007.
employment was terminated by Lijit
on March 3rd, 2008.
Shortly after Lijit
employment, on behalf of P.U.B
., Mr. Moran
sent a lengthy questionnaire to our COO requesting detailed and confidential internal financial information.
Given the confidential nature of the financial data requested and the unusual nature of such a request, we attempted to further identify the nature and legitimacy of P.U.B
We were only able to find a one page web site with a single post referencing only Lijit
Shortly thereafter, Mr. Moran
began posting comments on publishers' sites that mentioned Lijit
largely posts a canned statement drawing into question Lijit's business practices and data gathering motivations.
It is our belief that these comments are designed to create an air of concern or mistrust around the delivery of our service or the use of private data from our publisher's sites.
Data collected by Lijit
is constantly and in real-time fed back to publishers in their analytics dashboards, and in fact, is a significant value proposition to the publishers themselves.
calls into question.
From time to time we update these policies to reduce ambiguity and we strive for complete clarity in regards to our service.
We monitor best practices in the industry and believe our practices are consistent with these practices.
Recently, we received an unsolicited email from Mr. Moran, sent to our CEO that requested a large sum of money as well as shares of Lijit capital stock.
In this email Mr. Moran states:
"I'm prepared to sell P.U.B
. for $25K and 4,000 undiluted shares of Lijit
at this time.
I am in process securing a TradeMark for P.U.B
., and have press releases and marketing spots for P.U.B.
scheduled to begin appearing in September.
When the trademark is secured and the marketing starts for P.U.B
., the valuation of P.U.B.
will be higher."
In a separate phone call with our CEO, Mr. Moran indicated that if Lijit were to purchase P.U.B., Mr. Moran would no longer work for P.U.B. or make references to Lijit.
We have considered taking legal action against Mr. Moran, and we continue to hold this out as an option.
I hope Mr. Moran
gives up on this childish endeavor and finds something more productive to do with his
It appears that my blog has also been visited by Mr. Moran
, with the same message I've found elsewhere around the net.
What a waste of a mind that is able to think up such an elaborate plan like this to attempt to dirty the reputation of a perfectly good company.
I wish he
would put his
effort towards a better use, as it is accomplishing nothing more by wasting his
time and ours.