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Wrong Barbara Johnson?

Ms. Barbara A. Johnson

Vice President, Client Services

Response World

HQ Phone: (866) 822-0212

Email: b***@***.com

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Response World

855 East Collins Blvd

Richardson, Texas 75081

United States

Company Description

Response World is a full-service list company with the resources and experience to provide extensive list brokerage and management consulting. We lead the industry with our innovative strategic solutions, unparalleled service, quick turnaround and proven ... more

Find other employees at this company (24)

Background Information

Employment History

Vice President, Client Services

Robbins Kersten Direct

Vice President Client Services

L.W. Robbins Associates

Group Vice President

Omnicom Group Inc.

Manager, Direct-Response Fundraising Activities

The Susan G. Komen Breast Cancer Foundation Inc

Manager, Direct-Response Fundraising Activities

American Diabetes Association




Kennesaw State University

Web References (18 Total References)

Robbins Kersten Direct [cached]

Barbara Johnson Vice President, Client Services Robbins Kersten Direct

Barbara Johnson
Barbara Johnson
Vice President, Client Services
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channel marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits' retention, net revenue, and brand awareness.
She has established and managed comprehensive direct response programs for many nonprofits. These programs include acquisition, renewal, newsletters, monthly giving, acknowledgments, telemarketing, major donor and intermediate programs, annual reports, planned giving, digital and social media, and media planning.
Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.
She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing. Barbara is a United States Navy Veteran.

Robbins Kersten Direct [cached]

Barbara Johnson

Vice President, Client Services

LW Robbins - People [cached]

Barbara Johnson

Grizzard's Team | Grizzard Communications Group [cached]

Barbara Johnson

VP, Health Care And National Business Team

Grizzard Agency [cached]

Barbara Johnson - Group Vice President - National Business Team

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