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2015-08-15T00:00:00.000Z

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Wrong Barbara Johnson?

Ms. Barbara Johnson A.

Vice President Client Services

L.W. Robbins Associates

Direct Phone: (508) ***-****       

LW Robbins

L.W. Robbins Associates

201 Summer Street P.O. Box 5838

Holliston, Massachusetts 01746

United States

Company Description

L.W. Robbins Associates is a full service direct marketing agency that works exclusively on behalf of nonprofit clients. For over 35 years, Robbins Associates has been dedicated to helping clients build value through donor relationship management. The age ... more

Find other employees at this company (57)

Background Information

Employment History

Vice President, Client Services
Robbins Kersten Direct

Group Vice President
Omnicom Group Inc.

Manager, Direct-Response Fundraising Activities
The Susan G. Komen Breast Cancer Foundation Inc

Manager, Direct-Response Fundraising Activities
American Diabetes Association

Education

BA
Marketing
Kennesaw State University

Web References (24 Total References)


Robbins Kersten Direct

www.lwra.com, $reference.date [cached]

Barbara Johnson Vice President, Client Services Robbins Kersten Direct

...
Barbara Johnson
...
Barbara Johnson
Vice President, Client Services
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channel marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits' retention, net revenue, and brand awareness.
She has established and managed comprehensive direct response programs for many nonprofits. These programs include acquisition, renewal, newsletters, monthly giving, acknowledgments, telemarketing, major donor and intermediate programs, annual reports, planned giving, digital and social media, and media planning.
Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.
She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing. Barbara is a United States Navy Veteran.


Robbins Kersten Direct

www.lwra.com, $reference.date [cached]

Barbara Johnson

Vice President, Client Services


LW Robbins - People

www.lwra.com, $reference.date [cached]

Barbara Johnson


LW Robbins - Barbara Johnson

www.lwra.com, $reference.date [cached]

Barbara Johnson LW Robbins - Barbara Johnson

...
Barbara Johnson
...
Barbara Johnson
Vice President, Client Services
As Vice President, Client Services, Barbara has a hands-on approach to creating and implementing strategies, being involved in client relationships, and account management.
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channeled marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits' retention, net revenue, and brand awareness.
She is also adept at online and offline analytics and most importantly, she knows how to utilize information to help clients generate net revenue and strong donor relationships.
She has established and managed comprehensive direct response programs for many nonprofits.
...
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing.


LW Robbins - Ed Marino

www.lwra.com, $reference.date [cached]

Barbara Johnson

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