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This profile was last updated on 8/15/15  and contains information from public web pages and contributions from the ZoomInfo community.

Barbara A. Johnson

Wrong Barbara A. Johnson?

Vice President, Client Services

Phone: (508) ***-****  
Email: b***@***.com
Local Address:  Atlanta , Georgia , United States
L.W. Robbins Associates
201 Summer Street P.O. Box 5838
Holliston , Massachusetts 01746
United States

Company Description: L.W. Robbins Associates is a full service direct marketing agency that works exclusively on behalf of nonprofit clients. For over 35 years, Robbins Associates has...   more

Employment History


  • BA , Marketing
    Kennesaw State University
17 Total References
Web References
Robbins Kersten Direct, 13 Aug 2015 [cached]
Barbara Johnson Vice President, Client Services Robbins Kersten Direct
Barbara Johnson
Barbara Johnson
Vice President, Client Services
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channel marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits' retention, net revenue, and brand awareness.
She has established and managed comprehensive direct response programs for many nonprofits. These programs include acquisition, renewal, newsletters, monthly giving, acknowledgments, telemarketing, major donor and intermediate programs, annual reports, planned giving, digital and social media, and media planning.
Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.
She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing. Barbara is a United States Navy Veteran.
Grizzard Agency, 13 Sept 2008 [cached]
Barbara JohnsonGrizzard Agency
Barbara Johnson - Group Vice President - National Business Team
"The current economic environment has created challenging times for many nonprofit organizations," said Ms. Johnson."I am thrilled to lead an experienced team that can help our clients manage their costs in the short-term and take advantage of Grizzard's strategic expertise to drive growth in the long term."
As the Group Vice President of Grizzard's National Business Team, Barbara has a hands-on approach to implementing strategies and being involved in client management.With over 23 years of experience in marketing and direct response account service, she has the unique talent of combining left brain and right brain thinking as well as knowing when to dive in and when to let others implement.
Barbara has worked with several large nonprofit organizations such as the AARP Foundation, US Fund for UNICEF, The Smile Train, American Diabetes Associate (winner of the DMA Nonprofit of the Year Award while under her reign), the Susan G. Komen for a Cure, Prostate Cancer Foundation, Oblate Missions, Lutheran Hour Ministries and others.She has established and managed direct response programs for many nonprofits.
Grizzard's Team | Grizzard Communications Group, 2 April 2011 [cached]
Barbara Johnson
VP, Health Care And National Business Team
Robbins Kersten Direct, 13 Aug 2015 [cached]
Barbara Johnson
Vice President, Client Services
LW Robbins - People, 26 Jan 2014 [cached]
Barbara Johnson
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