Last Update

2015-11-03T00:00:00.000Z

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Ms. Barbara A. Johnson

Vice President, Client Services

Robbins Kersten Direct

Direct Phone: (508) ***-****       

Email: b***@***.com

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Robbins Kersten Direct

201 Summer Street

Holliston, Massachusetts 01746

United States

Company Description

RobbinsKersten Direct offers complete multi-channel fundraising and marketing solutions, including online and offline strategy, advanced data analytics and modeling, award-winning creative, direct mail production, digital acquisition, email marketing, SEM ... more

Find other employees at this company (85)

Background Information

Employment History

Vice President Client Services

L.W. Robbins Associates

Convio Inc

Group Vice President

Omnicom Group Inc.

Manager, Direct-Response Fundraising Activities

The Susan G. Komen Breast Cancer Foundation Inc

Manager, Direct-Response Fundraising Activities

American Diabetes Association

Education

BA

Marketing

Kennesaw State University

Web References (29 Total References)


Robbins Kersten Direct

www.robbinskersten.com [cached]

Barbara Johnson

Vice President, Client Services


Robbins Kersten Direct

www.robbinskersten.com [cached]

Barbara Johnson Vice President, Client Services Robbins Kersten Direct

...
Barbara Johnson
...
Barbara Johnson
Vice President, Client Services
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channel marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits' retention, net revenue, and brand awareness.
She has established and managed comprehensive direct response programs for many nonprofits. These programs include acquisition, renewal, newsletters, monthly giving, acknowledgments, telemarketing, major donor and intermediate programs, annual reports, planned giving, digital and social media, and media planning.
Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.
She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing. Barbara is a United States Navy Veteran.


Barbara ...

robbinskersten.com [cached]

Barbara Johnson

Vice President, Client Services


Barbara Johnson Vice President, ...

robbinskersten.com [cached]

Barbara Johnson Vice President, Client Services Robbins Kersten Direct

...
Barbara Johnson
...
Barbara Johnson
Vice President, Client Services
With over 25 years of experience in marketing and direct response, Barbara specializes in bringing a multi-channel marketing approach to traditional fundraising campaigns. She has been integral in creating and establishing innovative online solutions, which integrate with offline channels in order to maximize nonprofits' retention, net revenue, and brand awareness.
She has established and managed comprehensive direct response programs for many nonprofits. These programs include acquisition, renewal, newsletters, monthly giving, acknowledgments, telemarketing, major donor and intermediate programs, annual reports, planned giving, digital and social media, and media planning.
Throughout her career she has successfully transitioned many accounts, been involved in several start-up programs for nonprofits, and has helped many nonprofits grow at a steady pace of over 10% each year.
She has worked with many leading nonprofit organizations during her career, including U.S. Fund for UNICEF, The Smile Train, Catholic Relief Services, AARP Foundation, Susan G. Komen for a Cure, American Diabetes Association, The ALS Association and National Parkinson Foundation, among others.
Barbara graduated magna cum laude from Kennesaw State University with a BA in Marketing. Barbara is a United States Navy Veteran.


Speakers:Marc Pitman, Founder, ...

www.nonprofitpro.com [cached]

Speakers:Marc Pitman, Founder, FundraisingCoach.com; Mazarine Treyz , Author, Blogger, Fundraising Consultant; Barbara Johnson, Vice President, Client Services, RobbinsKersten Direct; Sue Woodward, Vice President of Development, National Center for Missing and Ex

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