Nearly 30 years ago, North American Bear Company
began as a creative business enterprise of a new mother, Barbara Isenberg
, starting a family in New York City in the mid-1970's.
desire to find a teddy bear with the nostalgic charm of an antique toy and a contemporary sense of whimsy for her
own small son prompted the start of a toy company creating unique, high quality plush bears that would appeal to both children and adults alike.
In 1978, after perfecting a variety of sample bears, assembling a sales force and locating a small NY factory to produce bears, Barbara
teamed up with her brother, Paul Levy, a Chicago-based lawyer and real estate developer, to form North American Bear Company, Inc.
Barbara continues as the company's Creative Director, running the New York Studio in the heart of Manhattan's toy district where she and the closely-knit design and production team develop each season's rich and varied collections.
Our 4 person in-house design team lead by Barbara Isenberg
is the heart of our company.