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Wrong Barbara Edler?

Ms. Barbara J. Edler

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Background Information

Employment History

Director, Corporate and Financial Change Communication

Burson-Marsteller GmbH & Co

Senior Vice President

Hill & Knowlton Inc

Vice President of Marketing and Advertising

The Bowery Savings Bank

Assistant Vice President, Institutional Marketing and Public Relations

St. Mary's College

Director of Admissions

Russell Sage College

Web References (8 Total References)

All Things Corporate : News Letters : Newsletter Articles [cached]

By Barbara Edler, Senior Vice President and US Director Enterprise Change Communication, Hill & Knowlton San Francisco,

For more than 20 years, Barbara has counseled clients on the challenges surrounding cultural change. She has helped align organizations and communications with business objectives and employee needs to drive high performance. Prior to joining H&K, Barbara served as managing director of Burson-Marsteller's Corporate/ Financial Practice and Organizational Communications, led Marketing and PR at Saint Mary's College of California, was part of the M&A team at Adams & Rinehart and served as VP of Marketing & Advertising at The Bowery Savings Bank (now part of Washington Mutual).

HILL & KNOWLTON : Newsroom : Press Releases/Updates : 2004 [cached]

Barbara Edler Joins Hill & Knowlton USA to Lead Internal Communications SpecialtyHILL & KNOWLTON : Newsroom : Press Releases/Updates : 2004

Barbara Edler Joins Hill & Knowlton USA to Lead Internal Communications Specialty
Press Release: May 3, 2004 (9:09 am)New York, NY, USA
For more information:
Hill & Knowlton USA today announced the appointment of Barbara Edler as senior vice president and US director of internal communications, a specialty of the firm's corporate & financial practice.Edler will be based in the firm's San Francisco office.
"Barbara has spent more than 20 years counseling on enterprise-wide cultural challenges, and successfully aligning corporate strategies with efforts to motivate employees.
Edler joins H&K from Burson-Marsteller, where she was managing director for the West Coast corporate/financial practice, and leader of its organizational communications team.
This is an opportunity to build on great work, and continue doing what I love the most, in a place with passionate, collaborative and creative people," said Edler.
Prior to B-M, she served for four years as assistant vice president of Institutional Marketing and PR at Saint Mary's College of California in Moraga.From 1991-95, she ran her own marketing and PR agency, Edler & Associates in Oakland, CA, consulting to small businesses.From 1989-91, Edler worked in Mergers & Acquisitions at Adams & Rinehart, the corporate/financial PR firm of Ogilvy PR in New York.
Edler also served as vice president of marketing & advertising at The Bowery Savings Bank in New York (now Washington Mutual) from 1982-89, and was director of admissions at Russell Sage College in Troy, NY, in the early 1980s.

B-M Bio: Barbara Edler [cached]

Barbara Edler

Name: Barbara Edler
Office: San Francisco
Phone: +1 415 591 4024
Email address:
Barbara Edler, Burson-Marsteller's leading internal communication expert on the West Coast, has more than 25 years experience solving strategic marketing communications and public relations problems on both the agency and client sides.
Ms. Edler has developed internal communications, training, crisis communications, and corporate positioning/branding campaigns for clients in health care, biotech, retail, education, building, food, technology, energy, professional consulting and financial services.
She has worked with CDW, JELD-WEN and Gymboree to develop new corporate brands and employee brand engagement programs.Working with Accenture, she managed the efforts to position and Accenture Technology Labs.She has provided crisis counseling to Mattel, Stanford University Medical Center, Chevron Credit Card Enterprises, QRS and Omnicell.
An experienced trainer and team builder, Ms. Edler has developed leadership communications, customer service and team building programs for PacifiCare, Immunex, Chevron Credit Card Enterprsies and Sara Lee Corporation.Ms. Edler has developed comprehensive internal communication strategies and plans for Lucile Packard Children's Hospital, ChevronTexaco and McDonald's.
Ms. Edler has authored and implemented integrated marketing communications campaigns for The Bowery Savings Bank in New York, Saint Mary's College of California in Moraga, and Russell Sage College in Troy, New York, each resulting in significant increases in market share and brand awareness.She also directed the branding and communication program for the "Spirit of Saint Mary's" $150 million capital campaign that raised $195 million for the college.
At Adams & Rinehart, Inc., Ms. Edler managed client relationships and provided strategic and crisis communications and investor relations services to Marriott Corporation; Pinelands, Inc, parent company of WWOR-TV, during IPO; and Baxter International, during plant closings, expanded ESOP announcement, and new product launches.
Serving as vice president of marketing and advertising at The Bowery Savings Bank, Ms. Edler managed the creation and execution of major award-winning advertising and public relations campaigns, a corporate branding campaign, the public appearances and community relations activities of bank spokesperson Joe DiMaggio, new product launches, and the bank's yearlong 150th anniversary celebration.She also served as trainer for bank-wide management and sales development programs, and as spokesperson for the employee video network.

Publicists and Booksellers [cached]

Barbara Edler

We will bring you the expertise ... [cached]

We will bring you the expertise of our senior counselors, including Kathie Boettrich, who serves in our C+IC and our health care practices commenting on benefits; Rebecca Fannin, with experience advising companies in a range of sectors speaking on employee productivity; Sebastian Schwark, who has led multiple M&A and other employee engagement projects commenting on Corporate Identity; and Barbara Edler, who launched H+K's U.S. Change+Internal Communications practice, sharing insights on 'moments of character.' I'll then wrap up this series up with a post on the New Year's resolutions we believe are critical for companies that aspire to be known and admired for their Character Within.

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