...Name: Barbara EdlerOffice: San FranciscoPhone: +1 415 591 4024Email address: Barbara_Edler@sfo.bm.com
Profile: Barbara Edler
leading internal communication expert on the West Coast, has more than 25 years experience solving strategic marketing communications and public relations problems on both the agency and client sides.Ms. Edler
has developed internal communications, training, crisis communications, and corporate positioning/branding campaigns for clients in health care, biotech, retail, education, building, food, technology, energy, professional consulting and financial services.She has worked with CDW, JELD-WEN and Gymboree to develop new corporate brands and employee brand engagement programs.Working with Accenture, she managed the efforts to position accenture.com and Accenture Technology Labs.She
has provided crisis counseling to Mattel, Stanford University Medical Center, Chevron Credit Card Enterprises, QRS and Omnicell
An experienced trainer and team builder, Ms. Edler
has developed leadership communications, customer service and team building programs for PacifiCare, Immunex, Chevron Credit Card Enterprsies and Sara Lee Corporation
has developed comprehensive internal communication strategies and plans for Lucile Packard Children's Hospital
has authored and implemented integrated marketing communications campaigns for The Bowery Savings Bank
in New York, Saint Mary's College of California
in Moraga, and Russell Sage College
in Troy, New York, each resulting in significant increases in market share and brand awareness.She
also directed the branding and communication program for the "Spirit of Saint Mary's" $150 million capital campaign that raised $195 million for the college.
At Adams & Rinehart, Inc., Ms. Edler
managed client relationships and provided strategic and crisis communications and investor relations services to Marriott Corporation; Pinelands, Inc
, parent company of WWOR-TV, during IPO; and Baxter International, during plant closings, expanded ESOP announcement, and new product launches.Serving as vice president of marketing and advertising at The Bowery Savings Bank, Ms. Edler managed the creation and execution of major award-winning advertising and public relations campaigns, a corporate branding campaign, the public appearances and community relations activities of bank spokesperson Joe DiMaggio, new product launches, and the bank's yearlong 150th anniversary celebration.She also served as trainer for bank-wide management and sales development programs, and as spokesperson for the employee video network.