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President: Barbara Bloom
President: Barbara ...
President: Barbara Bloom
Senior Vice President, Daytime, CBS Entertainment
Barbara Bloom was named Senior Vice President, Daytime, CBS Entertainment, in January 2003.
reports to Nina Tassler, President, CBS Entertainment
In her position, Bloom manages CBS's top-rated daytime lineup which includes the dramas THE YOUNG AND THE RESTLESS, THE BOLD AND THE BEAUTIFUL, AS THE WORLD TURNS and the popular game shows THE PRICE IS RIGHT and LET'S MAKE A DEAL.
Bloom oversaw the hiring of Drew Carey to succeed Bob Barker as host of THE PRICE IS RIGHT, which continues as daytime's number one program.
Bloom's also supervised the development of LET'S MAKE A DEAL, with host Wayne Brady, as the successor to "Guiding Light."
Bloom joined CBS from ABC Entertainment, where she was co-head writer on the daytime drama "Port Charles" since April 2000.
From 1996-2000, Bloom was Vice President, ABC Daytime where she ran the West Coast daytime programming department.
tenure in this position, she
developed and oversaw the drama "Port Charles," supervised all creative aspects of the daytime drama "General Hospital,
" oversaw the production of the "General Hospital 35th Anniversary Prime Time Special" and was responsible for the concept and execution of the ABC Daytime
Press bestseller, Robin's Diary, which spent 13 weeks on the New York Times best seller list.
years at ABC
, "General Hospital
" ranked as daytime's top drama among women 19-49.
Bloom joined ABC Daytime in January 1992 as director of advertising, after serving as the creative account executive for the ABC Daytime account at Grey Entertainment.
That same year she was promoted to director of advertising and on-air promotion.
In 1993, Bloom became ABC's program executive on "One Life to Live.
A year later, she
relocated to the West Coast, where she
was promoted to director, daytime programming, West Coast and then to vice president, before becoming co-head writer of "Port Charles."
Bloom received her bachelor of science (b.s. theater) from Skidmore College in New York.
OCA-OC Newsletter - Week of November 23rd
"With our daytime dramas on the air year-round, this is a remarkable opportunity for new talent to be seen by the highest number of people possible in this medium," said Barbara Bloom, Senior Vice President, Daytime Programs, CBS.
CBS Corporation | CBS RENEWS "THE YOUNG AND THE RESTLESS" FOR THREE MORE YEARS
"THE YOUNG AND THE RESTLESS has been the #1 daytime drama on television for more than two decades, as well as an enduring symbol of CBS's success in the daypart," said Barbara Bloom, Senior Vice President, Daytime, CBS.