Barb Peterson, MBA
Barb Peterson founded Emerson Consultants in 2003, after a long career in marketing, reimbursement, and communications with a number of the best known companies in the medical device industry.
partners with numerous medical device, diagnostic, and biologic companies, from start-ups to multi-billion dollar organizations, to help them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.
Prior to starting Emerson Consultants, Barb served as Director of Marketing, Reimbursement, and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement for Johnson & Johnson.
reimbursement experience includes successfully lobbying in the U.S. Congress
for new federal legislation to secure reimbursement of a new technology; working with professional societies to obtain CPT codes; and working with the Centers for Medicare and Medicaid Services
(CMS) to obtain ICD-9-CM codes and payment for new technologies.
has also successfully obtained pass-through payments for new technologies.
was also instrumental in securing contracts with both UniteddHealthCare and ECRI to develop the health technology pipeline articles on new and emerging technology.
broad understanding of payers and technology assessment groups has enabled her
to overturn negative BCBS Tech Assessments.
Barb holds an MBA from the University of St. Thomas, St. Paul, MN and a BS in Medical Technology from the University of Minnesota, Minneapolis, MN.
She has served on the Board of Directors for Imricor Medical Systems, Inc.