President & CEO
Barb Peterson, President & CEO
Barb Peterson founded Emerson Consultants in 2003, after a long career in marketing, reimbursement, and communications with a number of the best known companies in the medical device industry.
partners with numerous medical device, diagnostic, and biologic companies, from start-ups to multi-billion dollar organizations, to help them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.
Prior to starting Emerson Consultants, Barb served as Director of Marketing, Reimbursement, and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement for several large US companies.
reimbursement experience includes successfully lobbying in the U.S. Congress
for new federal legislation to secure reimbursement of a new technology; working with professional societies to obtain CPT codes; and working with the Centers for Medicare and Medicaid Services
(CMS) to obtain ICD-9-CM codes and payment for new technologies.
has also successfully obtained pass-through payments for new technologies.
Barb holds an MBA from the University of St. Thomas, St. Paul, MN and a BS in Medical Technology from the University of Minnesota, Minneapolis, MN.
She serves on the board of directors for a start-up company.