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2016-10-06T00:00:00.000Z

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Background Information

Employment History

EWGA - Minnesota Metro Chapter

Centers for Medicare and Medicaid Services

HealthpointCapital LLC

Director of Marketing, Reimbursement and Communications

SpineTech

Co-owner

Gull Dam Brewing Inc

President and Chief Executive Officer

Emerson Consultants Inc

Director of Reimbursement

Cordis Corporation

Director

Ethicon , Inc.

Affiliations

Board Member
Imricor Medical Systems Inc

Education

BS

Medical Technology

University of Minnesota

MBA

Univ. of St. Thomas , MN

MBA

University of St. Thomas

Web References (35 Total References)


Emerson Consultants Team

www.emersonconsultants.com [cached]

Barb Peterson, MBA President/CEO

Barb Peterson founded Emerson Consultants in 2003, after a long career in marketing, reimbursement and communications with a number of the best known companies in the medical device industry.
Currently, she partners with numerous medical device, diagnostic and biologic companies, from start-ups to multi-billion dollar organizations, helping them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.
Prior to starting Emerson Consultants Barb served as Director of Marketing, Reimbursement and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement for Johnson & Johnson.
Her reimbursement experience includes successfully lobbying in the U.S. Congress for new federal legislation to secure reimbursement of a new technology; working with professional societies to obtain CPT codes; and working with the Centers for Medicare and Medicaid Services (CMS) to obtain ICD-9-CM codes and payment for new technologies. Barb has also successfully obtained pass-through payments for new technologies.
Barb was also instrumental in securing contracts with both UniteddHealthCare and ECRI to develop the health technology pipeline articles on new and emerging technology. Her broad understanding of payers and technology assessment groups has enabled her to overturn negative BCBS Tech Assessments.
Barb holds an MBA from the University of St. Thomas, St. Paul, MN and a BS in Medical Technology from the University of Minnesota, Minneapolis, MN. She has served on the Board of Directors for Imricor Medical Systems, Inc.


Barb Peterson, President & CEO

www.emersonconsultants.com [cached]

Barb Peterson President & CEO

...
Barb Peterson, President & CEO
Barb Peterson founded Emerson Consultants in 2003, after a long career in marketing, reimbursement, and communications with a number of the best known companies in the medical device industry.
Currently, she partners with numerous medical device, diagnostic, and biologic companies, from start-ups to multi-billion dollar organizations, to help them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.
Prior to starting Emerson Consultants, Barb served as Director of Marketing, Reimbursement, and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement for several large US companies.
Her reimbursement experience includes successfully lobbying in the U.S. Congress for new federal legislation to secure reimbursement of a new technology; working with professional societies to obtain CPT codes; and working with the Centers for Medicare and Medicaid Services (CMS) to obtain ICD-9-CM codes and payment for new technologies. Barb has also successfully obtained pass-through payments for new technologies.
Barb holds an MBA from the University of St. Thomas, St. Paul, MN and a BS in Medical Technology from the University of Minnesota, Minneapolis, MN. She serves on the board of directors for a start-up company.


Board of Directors | Imricor

www.imricor.com [cached]

Barb Peterson

Barb Peterson is founder and President of Emerson Consultants, Inc., a company focused on offering Reimbursement, Regulatory, Clinical and Market Development consulting to the medical device, biologic and pharmaceutical industries. Currently, Barb is working with numerous medical device, diagnostic, and biologic companies, from start-ups to multi-billion dollar organizations. Prior to starting Emerson Consultants, Barb was Director of Marketing, Reimbursement and Communications for SpineTech (now Zimmer Spine), Director of Reimbursement at Cordis (J&J) and Indigo/Ethicon Endosurgery (J&J). At Emerson, Barb has worked with companies developing products in the following areas: Cardiology, Spine, Orthopedics, Wound Care, Thoracic, Vascular, Neurology, Oncology, ENT, Ob-Gyn, Urology, and Radiology. Barb has an MBA from the University of St. Thomas, a BS in Medical Technology from the University of Minnesota. Barb serves on the board of Imricor Medical Systems Inc., a start-up company with an MRI guided ablation technology for cardiac and other applications.


LifeScience Alley Conference & Expo | Speaker Biographies

lifesciencealleyconference.org [cached]

Barb Peterson, MBA, President & CEO, Emerson Consultants, Inc.

Reimbursement | Session 1
Barb Peterson founded Emerson Consultants in 2003 after a long career in marketing, reimbursement, and communications with a number of the best-known companies in the medical device industry. Currently, she partners with numerous medical device, diagnostic, and biologic companies from start-ups to multi-billion dollar organizations to help them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies. Prior to starting Emerson Consultants, Barb served as Director of Marketing, Reimbursement, and Communications for SpineTech (now Zimmer Spine) and Director of Reimbursement Cordis and Ethicon Endosurgery, J&J companies.


Past Events

www.iamn.org [cached]

Barb Peterson founded Emerson Consultants in 2003. She served as Director for SpineTech (Zimmer Spine) and as a Director of Reimbursement for several large US companies. Her experience includes successfully lobbying in the U.S. Congress for new federal legislation and working with the Centers for Medicare and Medicaid Services (CMS). Barb holds an MBA from the Univ. of St. Thomas, MN and a BS in Medical Technology from the Univ of Minnesota. Currently, she partners with numerous medical device, diagnostic, and biologic companies to help them achieve their business objectives through integrated reimbursement, regulatory, clinical, and market development strategies.

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