Head of Ministry of Sound TV
heads Ministry of Sound TV
(MoSTV) that she
founded in November 2006.
is the first digital IPTV content provider for dance music entertainment.
In less than two years, Assia
established Ministry of Sound TV
as an industry leader for content syndication and revenue generation.
As Head of MoSTV, Assia manages business development initiatives, marketing activities and content syndication for MoSTV.
role also comprises business development activities within Ministry of Sound Digital, comprising Digital Radio, Downloads and Mobile.
Assia also researches M&A activities, finding opportunities, and implementing contractual relationships.
is also responsible for content syndication, overseeing multi-platform content aggregation, delivery and syndication.
Assia leads the development and implementation of brand and marketing strategy programs for MoSTV, including brand exposure, audience targeting and competitive positioning activities.
Assia began her career as a freelance Editor for independent company Ice Films.
then took on the role of content and strategic partnership consultant for Slice PR
, an events and creative consumer PR agency based in London.
As Digital Media Consultant, she
advised on content and partnership strategy at Inventa
, a London-based mobile content distributer with shows including Pete Tong's Fast Traxx and Jamie Oliver's 'Mobile Kitchen'.
actively participates in industry conferences, representing MoS Digital as both a delegate and speaker.
recent speech topics include how to turn a great idea into a thriving business, key networking tactics, and the future of digital media.