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This profile was last updated on 3/25/15  and contains information from public web pages and contributions from the ZoomInfo community.

Director of Digital Communication...

The Coca-Cola Company
One Coca Cola Plaza
Atlanta , Georgia 30313
United States

Company Description: The Coca-Cola Company is a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing...   more
Background

Employment History

Board Memberships and Affiliations

  • Board Member
    Digital Communications
  • Board Member
    LINGOs
  • Board Member
    Alumni Board of The Walker School

Education

  • M.A. , International Relations
    Boston University
143 Total References
Web References
LINGOs Board
www.lingos.org, 8 Dec 2013 [cached]
Ashley Brown
Director, Digital Communication & Social Media, The Coca-Cola Company
...
Ashley Brown
Director, Digital Communication & Social Media, The Coca-Cola Company
Ashley Brown leads digital communications and social media for The Coca-Cola Company. In this role he leads the development and execution of the Company's digital strategy, expands our ability to amplify the The Coca-Cola Company story online, and guides the development of digital and social media policies and training. He also works across the System to equip employees to be effective brand ambassadors, and advises our customers and partners on their digital and social media efforts. Prior to joining The Coca-Cola Company, Ashley led international public relations, consumer campaigns, and issues management for Microsoft's Windows group. While working on the agency side, he managed media relations for Gilead Sciences, The Bill & Melinda Gates Foundation, and the World Health Organization. Ashley holds an M.A. in International Relations from Boston University and is member of the Alumni Board of The Walker School, a lover of cars, urban design, public transit, and electronic music.
Asia Media Journal - Coca-Cola Revamps Website As Digital Magazine
www.asiamediajournal.com, 22 July 2013 [cached]
"We designed Coca-Cola Journey to be a sharp departure from how companies use their corporate websites," explains Ashley Brown, Director of Digital Communications and Social Media. "Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us."
While Coca-Cola Journey will continue to house corporate content such as press releases, investor information, SEC filings, Company reports, executive bios and job postings, its layout, design and editorial focus now more closely resemble a digital magazine than a company website.
"More than anything, we prioritized what creates a great user experience over the latest design trends," said Brown.
AdVirtues: virtuous advertising is not an oxymoron…and we can prove it!
www.advirtues.com [cached]
According to Ashley Brown, Group Director of Digital Communications and Social Media for Coke, this change happened because they looked at their data and realized that what they thought was good content wasn't necessarily considered good by their customers.
Our Story
www.perfectsensedigital.com, 31 July 2014 [cached]
Ashley Brown, Global Group Director, Digital Communications and Social Media, The Coca-Cola Company.
Home - LINGOs Board
ngolearning.org, 29 Nov 2013 [cached]
Ashley Brown, Director, Digital Communication & Social Media, CocaCola Company
...
Ashley Brown, Director, Digital Communication & Social Media, Coca-Cola Company
Ashley Brown leads digital communications and social media for The Coca-Cola Company. In this role he leads the development and execution of the Company's digital strategy, expands our ability to amplify the Coca-Cola story online, and guides the development of digital and social media policies and training. He also works across the System to equip employees to be effective brand ambassadors, and advises our customers and partners on their digital and social media efforts. Prior to joining Coca-Cola, Ashley led international public relations, consumer campaigns, and issues management for Microsoft's Windows group. While working on the agency side, he managed media relations for Gilead Sciences, The Bill & Melinda Gates Foundation, and the World Health Organization. Ashley holds an M.A. in International Relations from Boston University and is member of the Alumni Board of The Walker School, a lover of cars, urban design, public transit, and electronic music.
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