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This profile was last updated on 6/18/15  and contains information from public web pages and contributions from the ZoomInfo community.

Vice President of Social Strategy

Phone: (512) ***-****x****  HQ Phone
Email: a***@***.com
Spredfast
200 W Caesar Chavez Ste 600
Austin , Texas 78701
United States

Company Description: At Spredfast we've designed a Social Media Management System that tackles the operational challenges facing the social Enterprise. But we've learned that...   more
Background

Employment History

Board Memberships and Affiliations

  • Director
    Digital Communications
  • Board Member
    LINGOs
  • Board Member
    Alumni Board of The Walker School

Education

  • M.A. , International Relations
    Boston University
144 Total References
Web References
ASHLEY ...
www.thesandpit.com, 18 June 2015 [cached]
ASHLEY BROWN
VP of Social Strategy, Spredfast
Ashley is an industry leader on digital and social business strategy and the future of content. As Spredfast's VP of social strategy, Ashley helps customers deliver innovative, market-leading social experiences that exceed the expectations of their audience. Prior to joining Spredfast, Ashley was the group director of digital communications and social media at Coca-Cola. During his time at Coke, Ashley developed the company's first digital content strategy, launched the online magazine Coca-Cola Journey, created its first corporate news blog, Coca-Cola Unbottled, and grew Coke's corporate social channels more than 100% year over year. He was named both an Advertising Age and PR Week "40 Under 40" in 2013.
...
ASHLEY BROWN
VP of Social Strategy, Spredfast Ashley is an industry leader on digital and social business strategy and the future of content. As Spredfast's VP of social strategy, Ashley helps customers deliver innovative, market-leading social experiences that exceed the expectations of their audience.
Prior to joining Spredfast, Ashley was the group director of digital communications and social media at Coca-Cola. During his time at Coke, Ashley developed the company's first digital content strategy, launched the online magazine Coca-Cola Journey, created its first corporate news blog, Coca-Cola Unbottled, and grew Coke's corporate social channels more than 100% year over year. He was named both an Advertising Age and PR Week "40 Under 40" in 2013.
LINGOs Board
www.lingos.org, 8 Dec 2013 [cached]
Ashley Brown
Director, Digital Communication & Social Media, The Coca-Cola Company
...
Ashley Brown
Director, Digital Communication & Social Media, The Coca-Cola Company
Ashley Brown leads digital communications and social media for The Coca-Cola Company. In this role he leads the development and execution of the Company's digital strategy, expands our ability to amplify the The Coca-Cola Company story online, and guides the development of digital and social media policies and training. He also works across the System to equip employees to be effective brand ambassadors, and advises our customers and partners on their digital and social media efforts. Prior to joining The Coca-Cola Company, Ashley led international public relations, consumer campaigns, and issues management for Microsoft's Windows group. While working on the agency side, he managed media relations for Gilead Sciences, The Bill & Melinda Gates Foundation, and the World Health Organization. Ashley holds an M.A. in International Relations from Boston University and is member of the Alumni Board of The Walker School, a lover of cars, urban design, public transit, and electronic music.
Asia Media Journal - Coca-Cola Revamps Website As Digital Magazine
www.asiamediajournal.com, 22 July 2013 [cached]
"We designed Coca-Cola Journey to be a sharp departure from how companies use their corporate websites," explains Ashley Brown, Director of Digital Communications and Social Media. "Our corporate site is our most trafficked online property, so we wanted to create an experience that would make this incredibly valuable digital real estate work harder for us."
While Coca-Cola Journey will continue to house corporate content such as press releases, investor information, SEC filings, Company reports, executive bios and job postings, its layout, design and editorial focus now more closely resemble a digital magazine than a company website.
"More than anything, we prioritized what creates a great user experience over the latest design trends," said Brown.
AdVirtues: virtuous advertising is not an oxymoron…and we can prove it!
www.advirtues.com [cached]
According to Ashley Brown, Group Director of Digital Communications and Social Media for Coke, this change happened because they looked at their data and realized that what they thought was good content wasn't necessarily considered good by their customers.
Top 64 Social Media Experts Every Enthusiast Should Follow
theimarketingcafe.com, 24 Sept 2014 [cached]
11. Ashley Brown - Former Global Group Director, Digital Communications and Social Media at The Cocal-cola Company. Presently the Vice President of Social Strategy at Spredfast.
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