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Wrong Ashish Sanghrajka?

Mr. Ashish Sanghrajka

Director of Industry Relations


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Background Information

Employment History


Big Five Tours & Expeditions Inc

Economic Analyst and Trainer In Capital Markets Division

The Charles Schwab Corporation


Advisory Board Member
Travel Pulse


University of Arizona


political science

Web References (192 Total References)

Travel Pulse: Beyond Ebola: A ...

www.bigfive.com [cached]

Travel Pulse: Beyond Ebola: A Conversation with Ashish Sanghrajka, president of Big Five Tours

Op Ed: Ashish Sanghrajka, Oct 22, 2014
Travel Agent Central: Ashish Sanghrajka Joins Millennial Travel's Board of Directors by Newswire, May 29, 2014
Travel Market Report: Sanghrajka Joins Board of Millennials in Travel

Ashish Sanghrajka Director ...

www.travelindustryexchange.com [cached]

Ashish Sanghrajka Director of Industry Relations Millennials in Travel

Spend just a few minutes with Ashish Sanghrajka, president of Big Five Tours & Expeditions, and you clearly see his is driven by passion. This native-born Kenyan began to learn about the family travel company at an early age. As a child, he saw firsthand the value of customer relationships when clients often dined with his family in their Nairobi home. In the mid-1980s, his family relocated to New York, and later Florida. Sanghrajka attended the University of Arizona in Tucson, graduating with a degree in political science, with a special focus on international economics. In Charles Schwab's Capital Markets Division, he worked as an economic analyst and trainer. But that passion for travel resurfaced, and he formally joined the family business, Big Five, in 2002. Six years later, he became president of the luxury travel his father founded in1973 in Nairobi, Kenya.

- Ashish Sanghrajka, ...

www.travelindustryexchange.com [cached]

- Ashish Sanghrajka, Director of Industry Relations, Millennials in Travel

Ashish Sanghrajka, director ...

www.travelindustryexchange.com [cached]

Ashish Sanghrajka, director of industry relations, Millennials in Travel

And according to Ashish ...

www.travelweekly-asia.com [cached]

And according to Ashish Sanghrajka, president of Big Five Tours & Expeditions, the industry's lack of a coordinated recovery effort in Egypt bears part of the blame.

"This is about all the suppliers coming together if it's a particular country in distress and saying, 'We're going to band together as one voice.' In the case of Egypt, there's been no banding.. Sanghrajka said.
He explained that the problem in Egypt, and often in other destinations that experience setbacks, is that a lack of commitment to the destination and to maintaining higher standards of product can lead to extreme discounting and an undermining of the overall quality of the product.
When destinations begin to recover from a crisis, he said, "the hardest challenge is getting pricing back to parity..."
"When there is a crisis," Sanghrajka said, "the tourism boards must have damage-control protocol that focuses on frequent communication of the facts, not propaganda.

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