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Wrong Ashish Sanghrajka?

Mr. Ashish Sanghrajka

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Background Information

Employment History


Big Five Tours & Expeditions Inc

Economic Analyst and Trainer In Capital Markets Division

The Charles Schwab Corporation

Director of Industry Relations



Advisory Board Member
Travel Pulse


University of Arizona


political science

Web References (192 Total References)

"The event alone does not create ... [cached]

"The event alone does not create a sense of vulnerability," said Ashish Sanghrajka, president of Big Five Tours. "However the fact that another event has taken place after the devastation in November is what makes this stand out more. "When the November attacks happened, we posted a blog called 'Fear is not Sustainable and Neither is Aggression' in which we urged the world to think about understanding who we are fighting, before we start assigning blame. Sadly this is still being done backwards. Just look at the politicians' public statements this morning." While Big Five does not offer tours to the affected area this time, the company is witnessing a shift in demand over time in relation to all the attacks. "From a standpoint of travelers, the desire to travel has not gone dark," said Sanghrajka, "rather it is the destinations they are choosing. After 9/11, the shift was to very last-minute travel. While that still exists, the long-term travel plans have not dissipated as would usually be the case in times of distress." And then there is the effect on individuals. In the case of Sanghrajka, a Kenyan American of Indian ancestry, what happens in Europe can unfortunately affect life in America. "From a personal standpoint, the most direct effect I expect is more racial profiling on me and my family while in airports and in certain parts of the country," he said.

And according to Ashish ... [cached]

And according to Ashish Sanghrajka, president of Big Five Tours & Expeditions, the industry's lack of a coordinated recovery effort in Egypt bears part of the blame.

"This is about all the suppliers coming together if it's a particular country in distress and saying, 'We're going to band together as one voice.' In the case of Egypt, there's been no banding.. Sanghrajka said.
He explained that the problem in Egypt, and often in other destinations that experience setbacks, is that a lack of commitment to the destination and to maintaining higher standards of product can lead to extreme discounting and an undermining of the overall quality of the product.
When destinations begin to recover from a crisis, he said, "the hardest challenge is getting pricing back to parity..."
"When there is a crisis," Sanghrajka said, "the tourism boards must have damage-control protocol that focuses on frequent communication of the facts, not propaganda.

Big Five's President, ... [cached]

Big Five's President, Ashish Sanghrajka recently returned from Kenya. Join Ashish for a detailed update about his native Kenya.

"Authentic experience is the new luxury," ... [cached]

"Authentic experience is the new luxury," says Ashish Sanghrajka, president of Big Five Tours.

This is why Ebola will kill more elephants than it will humans [cached]

"An increase in poaching happens when people who are dependent on tourism for their livelihood have to find other ways to survive," explains Ashish Sanghrajka, the president of Big Five Tours & Expeditions.

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