VP, Client Leadership Group, Healthcare
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Ashish has 20 years of experience in sales, marketing and management consulting.
For the past three years, he
has been leading Merkle's foray into customer centricity and multi-channel marketing in the healthcare industry.
He has led strategic assignments with key clients in the healthcare industry, leveraging Merkle's core strengths: strategy, CRM/database technology and analytics.
Prior to joining Merkle, Ashish served as a Vice President of Analytics at HPR (Health Products Research) and Sr. Vice President of Strategy and Global Alliances at inVentiv Strategy and Analytics (parent group of HPR).
In that role, he
advised a large range of pharmaceutical companies in the U.S., Europe and Canada on sales force size and structure, portfolio optimization, sales force mergers, market segmentation, promotion response, and incentive compensation and ROI analysis.
has published papers in pharmaceutical industry publications e.g. Product Management Today
(PMT) and presented at industry conferences - PMSA
(Pharmaceutical Marketing Science Association) and EyeforPharma conference.