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2017-01-10T00:00:00.000Z

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Art Klein

Direct Phone: (516) ***-****       

Email: a***@***.com

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Msw Research, Inc.

1111 Marcus Avenue Suite MZ 200

Lake Success, New York 11042

United States

Company Description

MSW?ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. MSW?ARS helps marketers build b ... more

Find other employees at this company (68)

Background Information

Employment History

Contributor

Quirks.com

Co-Director

MSWi

Director

McCollum Spielman Worldwide

Affiliations

Governing Board Member
Outreach Inc

Member
Advertising Research Foundation

Member
American Marketing Association

Education

BA

Syracuse University

MBA

Marketing

Hofstra University

Web References (24 Total References)


Research Quality Council Leadership

www.www.TheARF.org [cached]

Art Klein - EVP, Director, MSW Research

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CO-CHAIR: Art Klein, CO-CHAIR - MSW Research


Research Quality Council Leadership

www.my.theARF.org [cached]

Art Klein - EVP, Director, MSW Research

...
CO-CHAIR: Art Klein, CO-CHAIR - MSW Research


Research Quality Council Leadership

www.thearf.org [cached]

Art Klein - EVP, Director, MSW Research

...
CO-CHAIR: Art Klein, CO-CHAIR - MSW Research


Research Quality Council Leadership

thearf.org [cached]

Art Klein - EVP, Director, MSW Research

...
CO-CHAIR: Art Klein, CO-CHAIR - MSW Research


Art Klein, Senior ...

www.toluna10.com [cached]

Art Klein, Senior Vice President, MSW

Art has over 24 years of experience in wide array of marketing research disciplines including panel, custom, syndicated and advertising copy testing and tracking. His industry experience is extensive having worked for clients in such fields as pharmaceuticals, fast food, telecommunications, retail, financial services, automotive, business-to-business, among others.
Art's current management responsibilities are focused on MSW's mobile initiative and online research, charged with client service support, setting corporate strategy, product development and supporting these efforts through R & D and marketing.
Art established MSW's online research initiative in 1998 and prior to his current role he served a variety of positions at MSW and also held positions at NFO and NPD. Art earned a BA from Syracuse University and a MBA in Marketing from Hofstra University. He is a member of the American Marketing Association and the Advertising Research Foundation.

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