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This profile was last updated on 5/31/14  and contains information from public web pages and contributions from the ZoomInfo community.

Arlene Fairfield

Wrong Arlene Fairfield?

Principal

Local Address: Washington, United States
Company Description: Global Change Network provides strategic communications and creative executions for organizations and companies who aim to improve the health and well-being of...   more
Background

Employment History

Board Memberships and Affiliations

Education

  • MBA
  • Masters , Business and Environmental Management
  • BS , Marketing
  • Kore Level
46 Total References
Web References
About Us
koreevolution.com, 31 May 2014 [cached]
Arlene Fairfield MBA
As principal and co-founder of Global Change Network, Arlene Fairfield brings 16+ years of experience to corporations, non-profit and advocacy groups, and foundations on marketing environmental, international development and human rights issues. Arlene engages her passion and creativity with clients to develop effective and memorable communications and advocacy messaging and strategies. She led DDB Communications Worldwide's corporate citizenship communication's practice, the Brand Integrity Group (DDB BIG), named one of the top 10 corporate responsibility communications firms in the US by CRO Magazine. Arlene began her career focusing on environmental and nonprofit health-related clients. In 2000, PRWeek named her one of the top 50 health care agency executives in the country. Accounts managed by Arlene have won a gold Effie, Cannes Lion, Emmy, Silver Anvils and a CLIO. Her community involvement includes her positions as board member and former board president of the Women's Funding Alliance and founder of the Pacific Northwest Corporate Social Responsibility Network. Arlene has a BS in Marketing and a Masters in Business and Environmental Management. She is a recent graduate of the Kore Level 1 program. Arlene lives in Seattle but spends at least as much time outside of the city hiking, biking and traveling. She also raises a 6 year old daughter, 2 chickens and 2 cats.
Global Change Network - Team
www.theglobalchangenetwork.com, 12 Nov 2013 [cached]
Arlene Fairfield, Principal
...
Arlene Fairfield, Principal
Arlene Fairfield brings more than 20 years of experience marketing social and environmental issues to nonprofit and advocacy groups, corporations and foundations. Arlene co-founded Global Change Network in July of 2008 and leads the U.S. outreach efforts. Immediately prior to Global Change Network, Arlene led DDB Communications Worldwide's corporate citizenship communications practice, the Brand Integrity Group.
Whether sustainability, women's reproductive health, energy conservation or human rights, Arlene works with clients to develop effective and memorable communications strategies. Her passion and creativity foster an environment in which great ideas can flourish, resulting in a variety of speaking engagements and award-winning programs.
Arlene works with a variety of clients in international development and global health such as the Program for Appropriate Technology in Health (PATH), HRA Pharma and Global Washington. Most recently she has developed message architectures for issues ranging from child sex abuse online to malaria to regulatory reform for medical devices. In the environmental space, Arlene acted as judge and advisor to the Energy Visions Prize in 2013 and began her career working with the U.S. Environmental Protection Agency overseeing the national brand campaign for Energy Star™. In October of 2000, PRWeek named her one of the top 50 health care agency executives in the country. Accounts managed by Arlene have won a gold Effie, Cannes Lion, Emmy, Silver Anvils and a CLIO.
Her community involvement includes her positions as board member and former board president of the Women's Funding Alliance and founder of the Pacific Northwest Corporate Social Responsibility Network. Arlene has a BS in Marketing from Georgetown University and a Masters in Business and Environmental Management from the University of Washington.
Eco-Living Consumer Preferences: DDB BIG Survey - Cause Marketing Forum - Cause Related Marketing Source
www.causemarketingforum.com, 26 Dec 2006 [cached]
"Corporate responsibility initiatives and communications have become standard practice, but only a handful of them truly engender consumer trust," said Arlene Fairfield, Managing Partner, DDB BIG.
...
"Great partnerships are more like healthy marriages than first dates," said Fairfield.
PLANetWIRE.org: Arlene Fairfield
www.planetwire.org, 12 June 2008 [cached]
Arlene FairfieldPLANetWIRE.org: Arlene Fairfield
...
Arlene FairfieldSenior Vice PresidentDDB Bass & Howesarlene.fairfield@sea.ddb.com(206) 287-7124FAX: (206) 326-5114
Bass & Howes, People - DDB Seattle
www.ddbseattle.com, 25 Mar 2005 [cached]
Arlene FairfieldBass & Howes, People - DDB Seattle
...
Arlene Fairfield, Director of Public Relations and Advertising"Passion, will, and creative strategic thinking are often the best predictors of a successful communications campaign."
Arlene is Senior Vice President with DDB Bass & Howes in Seattle.Arlene provides strategic counsel and develops and oversees communications campaigns for the agency's social issues clients.
Arlene currently directs campaigns for the David and Lucile Packard Foundation, the Gill Foundation, Tides Inc., Community Clinics Initiative, Danco Laboratories, and Women's Capital Corporation.Arlene led the effort to launch The Packard Foundation's Planet campaign and was responsible for the communications launch of PATH's groundbreaking Emergency Contraception Pharmacists Project in Washington State.In October of 2000, PR Week named her one of the top 50 healthcare agency executives in the country.Arlene has a B.S. in Marketing from Georgetown University and a M.B.A. and Certificate in Environmental Management from the University of Washington.
A true outdoor adventure junkie, Arlene has rafted down the Colorado River (three times!) and sea kayaked in Costa Rica.
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