Arlene Fairfield, Principal Arlene Fairfield, Principal Arlene Fairfield brings more than 15 years of experience marketing social and environmental issues to nonprofit and advocacy groups, corporations and foundations. Arlene co-founded Global Change Network in July of 2008 and leads the U.S. outreach efforts. Immediately prior to Global Change Network, Arlene led DDB Communications Worldwide's corporate citizenship communications practice, the Brand Integrity Group. Whether sustainability, women's reproductive health, energy conservation or human rights, Arlene works with clients to develop effective and memorable communications strategies. Her passion and creativity foster an environment in which great ideas can flourish, resulting in a variety of speaking engagements and award-winning programs. Arlene began her career focusing on environmental and nonprofit health-related clients including the U.S. Environmental Protection Agency, the Program for Appropriate Technology in Health (PATH) and Women's Capital Corporation (Plan B emergency contraceptive). Arlene oversaw the national brand campaign for Energy Star™ and led the effort to launch the David and Lucile Packard Foundation's campaign for international family planning. In October of 2000, PRWeek named her one of the top 50 health care agency executives in the country. Accounts managed by Arlene have won a gold Effie, Cannes Lion, Emmy, Silver Anvils and a CLIO. Her community involvement includes her positions as board member and former board president of the Women's Funding Alliance and founder of the Pacific Northwest Corporate Social Responsibility Network. Arlene has a BS in Marketing from Georgetown University and a Masters in Business and Environmental Management from the University of Washington.

Arlene Fairfield Arlene Fairfield is former past board President of the Women's Funding Alliance. Her community involvement has also included her position as founder of the Pacific Northwest Corporate Social Responsibility Network and advisor to the Northwest Women's Law Center. She is founder and principal of the Global Change Network, a strategic communications firm helping foundations, non-profits, and corporations express their commitments to social and environmental issues. Arlene has a B.S. in Marketing from Georgetown University and a Masters in business and environmental management from the University of Washington. Arlene lives in Seattle, WA with her husband and two-year-old daughter.

Arlene Fairfield

"Corporate responsibility initiatives and communications have become standard practice, but only a handful of them truly engender consumer trust," said Arlene Fairfield, Managing Partner, DDB BIG. "Great partnerships are more like healthy marriages than first dates," said Fairfield.