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2017-01-02T00:00:00.000Z

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Arlene Fairfield

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Company Description

Global Change Network provides strategic communications and creative executions for organizations and companies who aim to improve the health and well-being of people and the planet. ... more

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Background Information

Affiliations

Principal
Global Change Network

Founder
Pacific Northwest Corporate Social Responsibility Network

Education

B.S.

Marketing

Georgetown University

B.S.

Marketing

University of Washington

Masters

business and environmental management

University of Washington

Web References (47 Total References)


Global Change Network - Team

www.globalchangenetwork.com [cached]

Arlene Fairfield, Principal

...
Arlene Fairfield, Principal
Arlene Fairfield brings more than 20 years of experience marketing social and environmental issues to nonprofit and advocacy groups, corporations and foundations. Arlene co-founded Global Change Network in July of 2008 and leads the U.S. outreach efforts. Immediately prior to Global Change Network, Arlene led DDB Communications Worldwide's corporate citizenship communications practice, the Brand Integrity Group.
Whether sustainability, women's reproductive health, energy conservation or human rights, Arlene works with clients to develop effective and memorable communications strategies. Her passion and creativity foster an environment in which great ideas can flourish, resulting in a variety of speaking engagements and award-winning programs.
Arlene works with a variety of clients in international development and global health such as the Program for Appropriate Technology in Health (PATH), HRA Pharma and Global Washington. Most recently she has developed message architectures for issues ranging from child sex abuse online to malaria to regulatory reform for medical devices. In the environmental space, Arlene acted as judge and advisor to the Energy Visions Prize in 2013 and began her career working with the U.S. Environmental Protection Agency overseeing the national brand campaign for Energy Starâ„¢. In October of 2000, PRWeek named her one of the top 50 health care agency executives in the country. Accounts managed by Arlene have won a gold Effie, Cannes Lion, Emmy, Silver Anvils and a CLIO.
Her community involvement includes her positions as board member and former board president of the Women's Funding Alliance and founder of the Pacific Northwest Corporate Social Responsibility Network. Arlene has a BS in Marketing from Georgetown University and a Masters in Business and Environmental Management from the University of Washington.


Global Change Network - Press & Publications

www.globalchangenetwork.com [cached]

Arlene Fairfield spoke as panelist for: Defining Brands, Changing the World, discussing how companies and nonprofits are using creative marketing and communications to effectively embed social and environmental issues into their brand DNA to strengthen reputation, sales, employee morale, and stakeholder loyalty.

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Consumer demand has made communicating a genuine commitment to social and green issues vital to brand survival, says Arlene Fairfield, Principal, Global Change Network.
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Arlene Fairfield predicts, "We're going to get to a point where green is ubiquitous, and you have to do something pretty different to distinguish yourself."
View Article
'Green' marketing loses buzz and credibility, International Herald Tribune, July 6, 2008
Arlene Fairfield talks about the importance of credibility in advertising green values.


ACSF Awards ACSF Energy Visions Prize Winners - American Clean Skies Foundation

www.cleanskies.org [cached]

Arlene Fairfield, founder of the Global Change Network, who at DDB Communications oversaw the national brand campaign for EnergyStar.


Women's Funding Alliance: Board

www.wfalliance.org [cached]

Arlene Fairfield Arlene Fairfield is former past board President of the Women's Funding Alliance. Her community involvement has also included her position as founder of the Pacific Northwest Corporate Social Responsibility Network and advisor to the Northwest Women's Law Center. She is founder and principal of the Global Change Network, a strategic communications firm helping foundations, non-profits, and corporations express their commitments to social and environmental issues. Arlene has a B.S. in Marketing from Georgetown University and a Masters in business and environmental management from the University of Washington. Arlene lives in Seattle, WA with her husband and two-year-old daughter.


Board and Advisory Board

www.wfalliance.org [cached]

Arlene Fairfield

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