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100 Crossing Blvd
Cumberland Farms is a privately-held corporation based in Westborough, Massachusetts. It has almost 600 convenience stores in 8 states and employs over 8,000 people. Cumberland Farms also owns and operates a convenience store with gasoline sales on Main Street... more.
Our relationship all started with an extraordinarily candid conversation we had with Ari Haseotes.
Ari is now President & CEO of Cumberland Farms, but at the time was their VP of Marketing. He also represents the third generation of ownership within this family-owned chain. In Ari's words, the Cumberland Farms brand had become old and tired, and consumers were only visiting stores as a last resort for things like newspapers, cigarettes, and lottery tickets. Ari and the rest of the leadership team at Cumberland Farms were determined to reposition and reinvigorate the brand from the studs out, and they were looking for a marketing partner to be with them every step of the way. We couldn't have been happier when they chose Full Contact to be that partner, and we jumped in immediately. They needed everything, and everything is what we've been giving them. "We were determined to reinvent our company - to build a truly special business and to transform ourselves in the eyes of today's consumer. We viewed Full Contact then just as we do today - as the perfect partner for us and a team with so much talent and every bit as passionate as we are about our Company and our goals. Ari Haseotes, President & CEO
Ari Haseotes - Founder
Ari's career with Cumberland Farms began in the Marketing Department, in 2003. In 2005, he was appointed to the position of Vice President of Strategic Planning and Business Development within the company's Finance Department. In 2007, he was later promoted to Vice President of Marketing and served in that position until his promotion to President and Chief Operating Officer on October 1, 2008. Effective September 1, 2013, Ari was promoted to President and Group Chief Operating Officer of the Cumberland Gulf Group of Companies. On July 1, 2014, Ari was named Chief Executive Officer of the Cumberland Gulf Group by the Board of Directors. Ari is also a member of the Board of Directors. Ari holds a B.S. in Business Management from Boston College and an M.B.A. from Harvard University. Ari is a member of the NACS Board of Directors (October 2012) and a Member of the Client Advisory Board for KSS Fuels, Inc. (September 2012). Ari and his wife, Ashley, are the founders of One Mission. Ari & Ashley's passionate commitment to making a difference in the lives of children with cancer inspired her to join the One Mission team.
Chief Executive Officer The Cumberland Gulf Group
Ari Haseotes, president chief operating officer at Cumberland Farms; Frank Gleeson, retail director at Topaz; Jeff Miller, president of Miller's of Norfolk Virginnia; Bob Stein, CEO of Kalibrate Technologies (formerly KSS Fuels); and Quinn Ricker, president and CEO at Ricker Oil debated the fuel and forecourt challenges in a video round table event hosted during Insight NACS FOC 2013 and sponsored by Kalibrate... click here to watch the video
Ari Haseotes of Cumberland Farms will join private sector leaders who share a commitment to making their workplaces more fair, productive and prosperous.
Posted Oct 6, 2015