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Arabella Crawford

Director of Experience Research

Red Privet LLC

HQ Phone: (717) 260-5239

Email: a***@***.com

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Red Privet LLC

415 Market Street

Harrisburg, Pennsylvania 17101

United States

Company Description

Founded in 2009, Red Privet is a customer research, digital design, and experience strategy firm that helps brands such as Johns Hopkins Medicine, Penn State Hershey Medical Center, and Geisinger Health System deliver the best digital experience to their ... more

Find other employees at this company (31)

Background Information

Employment History

Senior UX Practitioner

Northrop Grumman Corporation

Usability Specialist

Lockheed Martin Corporation

Senior User Experience Consultant

Senior Usability Specialist

Human Factors International Inc


PR Newswire

Web References (7 Total References)

Our People - Red Privet Red Privet [cached]

Arabella Crawford

Director, Experience Research

Matt Hummel - Red Privet Red Privet [cached]

Arabella Crawford

Director, Experience Research
Arabella Crawford is experienced in experience research.
For over 15 years, she has designed and conducted research projects ranging from ethnographic discovery and standard usability testing to large-scale complex information-gathering studies. Her passion is using UX to positively impact people's lives, particularly in stressful situations - making her a natural fit for the healthcare space.
Prior to joining Red Privet, Arabella worked in research and design roles for UX consulting organizations (HFI and and non-profits including the Annie E. Casey Foundation and the Enterprise Foundation. Most recently she was at Northrop Grumman, where for the past 6 years she helped the Social Security Administration improve their processes and systems, both internal and external. In addition, she led Northrop Grumman's UX Community of Practice, teaching both UX staff and non-UX practitioners about test design, test facilitation, conceptual modeling and the basics of UX.
Arabella's interests lie in the evolution of online health information, health literacy, and how well executed UX can impact user trust. She has presented about online health consumer behavior at the Usability Professional's Association's annual conference.
Originally from the Spey Valley in Scotland where all the good whiskeys are made, Arabella is now a permanent Baltimore resident. She loves to find activities that she and her husband can do together with their three kids, although she admits that she recently took up the more solitary sport of running which provides the occasional escape from chaos!

Our Team [cached]

Arabella Crawford, CUA

News & Events - Red Privet Red Privet [cached]

Red Privet will also send three employees to serve as design mentors, including Director of Experience Research Arabella Crawford, and Principle Experience Designers Betsy Noullet and Lissa Richards.

By Arabella Crawford, HFI. ... [cached]

By Arabella Crawford, HFI.

By Arabella Crawford, HFI.

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