In a press statement, Dr Anuj Saxena, managing director, Elder Healthcare Limited said, "Elder healthcare is already engaged in manufacture and marketing of FMCG and skin care products has tied up with Richfeel Health & Beauty Private Limited, which runs India's largest chain of Trichology (Hair & Scalp Clinics) and is also an eminent player in the salon products range."
As per the agreement Elder Healthcare will market and distribute Richfeel's
professional hair care products across the country except West zone as Richfeel
already has a tie-up with another company for western India.
"The professional hair care segment is witnessing massive growth in terms of number of salons and increasing trend of consumers wanting to look good.
will have an initial primary focus on metros, tier I and tier II cities," Dr. Saxena