Read more on: Fmcg | Elder Group
| Anuj Saxena
| Elder Health Care
"Going forward in the next three to four years Elder Healthcare, the FMCG arm of Elder group will concentrate on its core FMCG business which includes various over the counter (OTC) brands, color cosmetics products along with its distribution brands including Richfeel and Stay On," said Anuj Saxena, managing director, Elder Health Care Limited.
With this, Elder Healthcare is eyeing a turnover of Rs 500 crore by FY 2014," Saxena
It had clocked a turnover of Rs 186.54 crore in the 2012-13 fiscal.
further added that the company will promote and focus some of its key brands like Ryme (colour cosmetics), Respite (pain management),Skin Origins (skin care).
Recently, the company had forayed into growing color cosmetic market in the country with introduction of its own nail polish range 'Rhyme' targeting women of all age groups.
"Nail varnish is becoming the top selling fashion accessory and beauty business and is likely to grow in double digits in coming years," Saxena
The company has distribution tie up with Shree Maruti Herbals
, a developer of herbal medicines for marketing its flagship product 'Stay ON', India's third largest product in this category with a 5 per cent market share and has expanded its network to over 700,000 outlets across the country.
had forayed deep into the growing pain management market in the country with introduction of its own product range 'Respite' and 'Elder Balm'.
has tie up with Mumbai based Richfeel Health & Beauty Private Limited
, the company which runs India's largest chain of Trichology (Hair & Scalp Clinics) and also an eminent player in the salon products range to foray into the Indian hair care market estimated at Rs 12,800 crore,"Saxena
Elder healthcare is already engaged in manufacture and marketing of FMCG and skin care products including face wash with full range of face washes under its own brand 'Skin Origins'
"This is part of the company's strategy to provide quality natural skin care products at affordable prices evolving needs of the Indian women in relation to their skin care needs," he