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Background Information

Employment History

President and Founder
Guapo Wear Inc

Account Supervisor
The Designory Inc.

Bozell Advertising Inc


Guapo Wear Inc


Public Relations
Wayne State University

Web References (4 Total References)

Urban wear, Mexican clothing, Puerto Rican clothing, hip hop clothing, soccer jerseys

guapowear.com [cached]

Antonio "Tony" Cowser's background is a blend of Puerto Rican, African American, and American Indian (Cherokee) descents. As president of Guapo Wear Inc., he engaged the Latino community to help develop a clothing line to connect with that market. Tony conducted grass roots research with East Los Angeles Hispanic residents and representatives, as well as with Latino delegations from UCLA and USC. Tony's research uncovered the need for unique urban Latino fashions, distinct from the urban African American style. In Spanish, "guapo" means attractive and handsome, as well as rugged or tough. Guapo Wear is a strong, confident, personal affirmation for those who wear it.

"I've worked with the Latino community to come up with compelling, contemporary apparel that captures this emerging trend, and I believe we've created something unique that isn't offered anywhere else," said Tony.
Relying on his advertising experience and his ability to pull a talented team together, Tony has forged a future for Guapo Wear. Having spent approximately 10 years in advertising, he has been on the ground floor of many product launches and brand-building campaigns. Tony is also familiar with aspects of business development, account management, project management, and public relations.
"Latinos are looking for a brand that reflects their own lifestyle," continued Tony. "Latinos have been largely overlooked by the fashion world, and there's a great need out there...Guapo Wear is perfectly positioned to help fill that void in the marketplace."
Before starting Guapo Wear, Tony worked for Bozell Advertising (now Foote Cone and Belding). In 1999, he relocated to California, where he began working for The Designory Inc. as an account supervisor working on new business development. Now, as President and Founder of Guapo Wear, Tony hopes the line will be to Latinos what Phat Farm and Sean John are to African Americans.
"The Guapo Wear look is less 'bling bling' and less flashy than African American urban styles," said Tony, "we use clean, neutral colors like white, navy, black, and red for a contemporary urban style that's more appealing to urban Latinos. The Guapo Wear line is 70% men's and 30% women's fashions. He added, "We use the number 13 in our line to represent empowerment, since Latinos now makeup 13% of the U.S.A. per the most recent census study."
A native of Pontiac, Michigan and graduate of Oakland Community College and Wayne State University, Tony worked his way through college on scholarships before graduating with a degree in Public Relations. Tony's career first began by working on automotive advertising accounts. His experience includes, overseeing TV, radio, and print advertising materials from concept and development through production and distribution.

Taylor Public Relations

www.taylorpublicrelations.com [cached]

Contacts: Antonio Cowser, Guapo Wear, 323-377-4169, Tony@GuapoWear.com, OR

"I am extremely pleased about Guapo Wear's new relationship with Eastbay," said Antonio Cowser, president and founder of Guapo Wear Inc.
For more information about Guapo Wear, interested persons can visit www.GuapoWear.com, or contact Antonio Cowser at Tony@GuapoWear.com or 323-377-4169.

Urban wear, mexican clothing, puerto rican clothing, hip hop clothing, soccer jerseys

www.guapowear.com [cached]

Antonio Cowser, a sales rep for the line, said he gathered information for one year before the show and sent out business cards to invite buyers to his showroom. One of these buyers was Cobo Fashions, which placed the first order with Guapo Wear at the show.

"They liked what they saw, and a couple other stores liked it but have to get back to their management before ordering," said Cowser. "I had my own list, so I was a hundred strong."
Cowser said interest in the brand was inspired by the Latino portion of the urban community and because of the brand's difference from current urban offerings.
"This collection is taken straight from the streets of East L.A.," he said.

Urban wear, Mexican clothing, Puerto Rican clothing, hip hop clothing, soccer jerseys

guapowear.com [cached]

--Antonio Cowser (founder).

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