"As Seen On TV" is a phrase that fits Anthony "Sully" Sullivan well.
The host of shows such as Swivel Sweeper
, One Sweep, Taplight
, First Alert Instant Alarm
and Smart Chopper; he's
known for his
witty one-liners, captivating demonstrations and passion for problem-solving products.
sold hundreds of millions of dollars worth of products in over 60 countries in less than a decade.
But scratch just below the surface and you'll see that Anthony
is not only one of the world's best on camera product pitchmen, he
has a producing, writing and directing resume that were he
in the music business; Quincy Jones would be proud to call his
As founder of Sullivan Productions he has produced and hosted some of the most watched TV adverts in the world.
gives new meaning to the phrase "Hitsville" and Anthony
quite literally loves what he
does and loves being the front man.
Anthony was born in a small village in Devon, England in 1969.
mother was a school teacher and his
father, a successful entrepreneur.
became passionate about demonstrating new problem solving inventions as a teenager and sacrificed university to study the renowned banter that the world famous street vendors of London employ to demonstrate and sell their wears.
By age twenty one, Anthony
became the "man to go to" for new products and had a street reputation that was second to none for dreaming up new ways to capture his
audience with amazing demonstrations.
It was on a surf trip to the north shore of Hawaii where he
discovered the need for a new floor mop while trying to clean up wet sandy floors, and three months later he
uncovered the product that was to transport him from the gritty streets of London and place him firmly on the screen at the world's largest television shopping network, HSN
in the United States: the Smart Mop.
With infomercials becoming the new medium to sell product, Anthony
jumped on a plane to the US and teamed up with the fledgling company that was manufacturing the mop.
At a home show in Florida he
was spotted by a talent scout for HSN
who signed him to appear on live television and sell the Smart Mop.
American viewers quickly embraced Anthony's English style and enthusiasm as he
went on to smash sales records and sell tens of millions of dollars worth of product - always focusing on housewares items that solved common problems at a great value - and seamlessly working in his
flamboyant, disarming humor at every opportunity.
In 1998, HSN so valued Anthony's ability to light up the phone lines and sell product that he became the first vendor to be hired as a Prime-Time network show host where he fulfilled a one year contract and honed his on air television skills.
The lure of the quest for "the next big thing" was too much for Anthony to resist and in 1999 he left HSN and formed Sullivan Productions with one goal in mind to be the "new ideas" man and bring exciting new products to televisions everywhere.
Since then he
has launched over a dozen products, sold tens of millions of dollars worth of merchandise and has been recognized a record breaking three times for making the best commercial of the year by the ERA
(Electronic Retailing Association).
been featured on NBC
, USA, BBC
, and made front page news in the business sections of the LA Times
, St. Petersburg Times
, Ad Age
and other publications.
nthony was singled out to appear in the acclaimed BBC
/ Bravo documentary series "Louis Theroux's Weird Weekends" in addition to the BBC documentary "Surf City".
also competed in "The World's Toughest Race" Mark Burnett's Eco Challenge Fiji 2002 and was featured on the USA Network series.
Anthony Sullivan is an accomplished writer, director and producer.