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Last Update

2015-11-27T00:00:00.000Z

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Background Information

Employment History

President
Wickers

Chairman and Chief Executive Officer
Wickers

Chairman
Wickers America

Affiliations

Founder
Wickers

Web References (20 Total References)


Company History

wickers.com, 27 Nov 2015 [cached]

Wickers was started in 1981 by Anthony Mazzenga, the founder and current CEO and Chairman, as Anrotex Inc., which was primarily a fabric company. In 1990, seeing an opportunity in the performance underwear market, Anthony combined the innovative fabric company with performance garment manufacturing to create Wickers Sportswear, Inc. In 1998 he set up Wickers Europe to market performance underwear garments primarily in the UK.

...
Anthony Mazzenga, CEO
New Products


Millennium - Integrated Marketing Communications

www.millenniumweb.com, 11 July 2003 [cached]

In 2003, Wickers' president, Tony Mazzenga, felt that it was time to introduce itself directly to the public and diversify its sales base.

Millennium was selected as Wickers' agency of record in June of 2003 and was charged with; developing a new product positioning statement, creating a new brand building advertising campaign, redesigning the company's identity, developing a new e-commerce store, providing media planning/buying services and creating television, print and banner ads.


Skeptical News

www.ntskeptics.org, 28 Dec 2003 [cached]

Hologenix executives refused to disclose Holofiber's price, but Anthony Mazzenga, the chairman of Wickers America, an underwear maker and one of the dozen or so manufacturers offering Holofiber items, said its cost was 10 times that of more conventional polyesters.


Moisture Wicking Performance Thermal Underwear for Anywear Made in the USA

www.wickers.com, 1 May 2014 [cached]

Wickers was started in 1981 by Anthony Mazzenga, the founder and current CEO and Chairman, as Anrotex Inc., which was primarily a fabric company. In 1990, seeing an opportunity in the performance underwear market, Anthony combined the innovative fabric company with performance garment manufacturing to create Wickers Sportswear, Inc. In 1998 he set up Wickers Europe to market performance underwear garments primarily in the UK.

...
Anthony Mazzenga, CEO


PMG: Company Press and News

www.paulsonmanagementgroup.com, 29 Mar 2010 [cached]

"The success of Wickers' web sales have been primarily derived from its product quality, its fabric innovations, and its customer service," said Tony Mazzenga, founder and CEO of Wickers Sportswear, Inc.

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