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Celebrity

 
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Mom Talk Radio with Maria Bailey
www.momtalkradio.com, 16 Mar 2014 [cached]
Ann Shoket, Editor-in-chief of Seventeen Magazine.
Ann Shoket Editor-in-Chief, ...
www.STOMPOutBullying.org, 13 Dec 2013 [cached]
Ann Shoket Editor-in-Chief, Seventeen Magazine
Yardley native Ann Shoket, ...
www.philly.com, 12 Feb 2014 [cached]
Yardley native Ann Shoket, Editor in Chief of Seventeen magazine backstage with designer Michelle Smith, right, at the Lincoln Center during New York´s Fashion Week Monday, February 10, 2014. ( Ed Hille / Staff Photographer)
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Yardley native Ann Shoket, Editor in Chief of Seventeen magazine backstage with designer Michelle Smith, right, at the Lincoln Center during New York's Fashion Week Monday, February 10, 2014. ( Ed Hille / Staff Photographer)
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Yardley native Ann Shoket, Editor in Chief of Seventeen magazine backstage with designer Michelle Smith, right, at the Lincoln Center during New York´s Fashion Week Monday, February 10, 2014. ( Ed Hille / Staff Photographer)
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NEW YORK - When Seventeen magazine editor-in-chief Ann Shoket scouts the New York Fashion Week shows interpreting the runway trends for her teen readers, she focuses more on styling than silhouettes.
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"She had so many cute ideas," Shoket said of Webb's Thursday afternoon grouping, pointing out that making fashion age-appropriate is more than what you wear; it's about how you wear it.
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The shiny tennis shoes that Reese wore during her runway finale were teen-appropriate, not to mention über-wearable, noted Shoket.
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And, "Oh, my God, the coats," said Shoket, gushing over the cozy outerwear all over the runways. "The polar vortex must have really changed the perspective. Guess we'll be doing a coat story."
But the cover of Seventeen, said Shoket, needs color. And that promises to be a tricky feat, as fall's color palette is looking like a textured mix of black, smoke, black, white, black, navy, and more black.
"I try to picture what dresses will look amazing on the cover when I sit on the runway," Shoket said.
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Seventeen was the first magazine to use the vanishing-picture app Snapchat in October 2013, and in line with the popular teen hashtag #OOTD - outfit of the day - Shoket instituted #shoesdaytuesday and #manicuremonday. Her own berry fingertips made a statement two days prior as she sat behind her desk in her seventeenth floor office, her black-and-white print Chloe dress just skimming her baby bump. Shoket is expecting baby No. 2 in May.
"Social media has made the conversation so much more interesting," Shoket said. To her husband's chagrin, she's often Instagramming and tweeting from her living room couch late into the evening.
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Shoket instituted a "body peace treaty" promising the editors would explain what went on behind the scenes at photo shoots.
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"We had so many questions from girls about how to find power," Shoket said during the three-block drive from lunch at Nougatine to the Lincoln Center. "The top three answers were independence, giving back, and money."
So with the resurgence of '90s clothes, are we seeing a return of the independent woman, circa 1994?
"She's strong, she's bad-ass, she's inspired," said Shoket, referring to Lorde, the 17-year-old New Zealand songwriter whose debut single, "Royals," is hot in the teen and tween crowd. "She's fueled by self-awareness, but there isn't any of the cynicism. We were cynics."
Shoket lived in Huntingdon Valley until she was 6. Then her father, who worked in commercial real estate, moved the family to Denver during the early 1980s real estate boom. The family moved back to the Yardley area around 1986.
She attended Pennsbury High School in Fairless Hills and worked at a bookstore in Oxford Valley Mall, where she was in charge of racking the magazines, including the era's edgy Details and i-D.
Shoket graduated from New York University in 1994 with a degree in English and took a job at American Lawyer magazine, helmed by Steve Brill.
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Dressed in a quilted Rebecca Minkoff coat and carrying a matching Chanel bag, Shoket carefully exited her Town Car - all the top fashion editors take them to the city's far-reaching shows - and walked up the icy Lincoln Center steps. Cameras flashed from paparazzi and style bloggers. A teenager tentatively approached Shoket, perhaps recognizing her from her work hosting America's Top Model. She wanted an internship at Seventeen.
"See what I mean? Shoket later said of the encounter.
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Yardley native Ann Shoket, Editor in Chief of Seventeen magazine backstage with designer Michelle Smith, right, at the Lincoln Center during New York´s Fashion Week Monday, February 10, 2014. ( Ed Hille / Staff Photographer)
Seventeen Mag Chooses New Editor in Chief – Ann Shoket | PR Couture: Fashion PR, Marketing & Social Media
www.prcouture.com [cached]
Home / Seventeen Mag Chooses New Editor in Chief - Ann Shoket
Seventeen Mag Chooses New Editor in Chief - Ann Shoket January 4, 2007 0 Comment written by PR Couture
Seventeen mag has chosen their Atoosa replacement in the form of Ann Shoket, current executive editor at Cosmogirl.
Daily FishbowlNY sums up some interesting facts about the new 34 year-old editor including her Amazon wishlist and favored college cuisine.
Shoket faces the task of keeping Seventeen relevant and ad-happy (Seventeen's single copy sales were up 2.5 percent in 2006, according to Hearst estimates, but its ad sales were down about 3 percent) in world that has seen the recent end of prior teen girl staples like Teen People and Elle Girl (now available at Ellegirl.com, and my favorite in the teen mag spree) as well as those magazines I grew up on like YM, Teen, and Sassy (RIP beloved Sassy).
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NEW YORK, January 3, 2007 - Hearst Magazines President Cathleen P. Black today announced that Ann Shoket, executive editor of CosmoGIRL!, has been appointed editor-in-chief of Seventeen, America's largest teen magazine reaching more than 13 million readers per month.
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Shoket begins her new role immediately and will report to Black.
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"Ann has extensive experience and a proven track record in both teen magazines and in the digital world, an important area of growth for Seventeen," says Black.
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Shoket, 34, has been executive editor of CosmoGIRL! since October 2003. She has been with CosmoGIRL! since its launch in 1999 in positions of increasing responsibility, developing some of the most popular features in the magazine on celebrities, beauty, fashion, health and leadership. As the editor in charge of CosmoGIRL!'s leadership campaign, Project 2024, she secured high-profile interviews with leaders such as former Secretary of State Madeleine Albright, ABC News' Barbara Walters, and designer Vera Wang. In addition, Shoket spearheaded a summer internship program for readers with some of New York's most prestigious organizations in government, sports, politics and business.
Shoket is also experienced in translating a print magazine for the online space. In 2000, she was tapped as Web editorial director of Cosmogirl.com. Under her supervision, the site's page views doubled. Hearst’s three teen Web sites - Cosmogirl.com, Seventeen.com and Teenmag.com - attract more than 1.5 million unique visitors a month and have grown 60% in revenue over the last two years.
"I am thrilled to have the opportunity to work on this iconic category leader that has helped generations of girls grow up to be confident young women," said Shoket. "By combining the power of the magazine with the interactivity of the Web site and mobile, the Seventeen brand is the ultimate platform to reach millions of girls in high school and college to help them look good, feel good, and have fun at such a crucial and exciting time in their young lives."
Prior to working at CosmoGIRL!, Shoket was senior editor with Parade's teen news magazine, React. She began her career at Steven Brill's The American Lawyer. Shoket has B.A., cum laude, from New York University and a certificate in Media Management from The New School. She lives in New York City.
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