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2016-04-05T00:00:00.000Z

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Wrong Anna Bjurstam?

Ms. Anna Bjurstam

Managing Director

Raison d'Etre

Direct Phone: +46 *********       

Email: a***@***.com

Raison d'Etre

Stockholm,

Sweden

Company Description

Raison d'Etre was founded in 1998 in London by Alexander Arnewid and Rosamond Freeman-Attwood. The first Raison d'Etre spa opened on Soneva Fushi, 1999 and was an instant success. This spa was later taken over by the owners of Soneva Fushi and was rebrand ... more

Find other employees at this company (26)

Background Information

Employment History

Vice President
Senses Hotels Resorts Spas

Affiliations

Board Member
Global Wellness Summit

Key Individual and Leading Advisor
Amangani

Key Individual and Leading Advisor
Amanpuri

Education


spa management
Buxton University

Master Degree
Business

Web References (198 Total References)


The primary market is more likely ...

lodgingmagazine.com, $reference.date [cached]

The primary market is more likely to choose destination health resorts-think Cal-a-Vie, Canyon Ranch, and Miraval-which is why hotels and resorts with spas benefit from concentrating on the secondary market, says Anna Bjurstam, vice president of spa and wellness for Six Senses Hotels Resorts Spas, which will be adding nine new resorts and four spa and wellness clubs over the next three years.

"In hotels, it's more about keeping well while you travel," says Bjurstam, who is also owner and managing director of the Swedish-based spa consultancy group, Raison d'Etre. "What we've seen from hotels is they have tried too much to go into serious wellness, but then no one really wants to buy it because you don't go to the Four Seasons to detox or lose weight, in general you go there to relax. Properties promote healthy lifestyle choices by integrating multifaceted food, fitness, spa, and sleep programs that touch on all aspects of the guest experience.
One of Six Senses' latest wellness initiatives is to install new lighting technology in its gyms and exercise rooms to enhance the body's natural alertness. In its spa nap rooms, the company will install light bulbs that use a technology developed with NASA to enable astronauts to naturally manage their circadian rhythms. "While we'll continue to always be on a holistic, rejuvenating, and spiritual path, we're also looking at what is scientifically proven when it comes to results and how can we work with that," Bjurstam says.


Global Spa Summit 2009 | Agenda

www.globalwellnesssummit.com, $reference.date [cached]

Chaired by Anna Bjurstam, Raison d'Etre with Susan Harmsworth, ESPA International

...
Introduced by Anna Bjurstam, Managing Director, Raison d'Etre, Sweden


Global Wellness Summit - 2011 PowerPoints and Transcriptions

www.globalwellnesssummit.com, $reference.date [cached]

Moderated by Anna Bjurstam, Managing Director, Raison d'Etre with Speaker, Jacqueline Clarke, Research Director, Diagonal Reports


Moderated by Anna Bjurstam, ...

www.globalwellnesssummit.com, $reference.date [cached]

Moderated by Anna Bjurstam, Managing Director, Raison d'Etre with Speaker, Jacqueline Clarke, Research Director, Diagonal Reports


Anna ...

www.globalwellnesssummit.com, $reference.date [cached]

Anna Bjurstam

VP of Spas & Wellness, Six Senses Hotels Resorts Spas, Thailand; Owner, Raison D'Etre, Sweden
Anna Bjurstam has always been dedicated to wellness and has worked in the business for 25 years. With hands-on expertise in wellness and a Master Degree in Business, she has successfully led Raison d'Etre Spas to become one of the leaders in the spa industry. In addition, she has taken over the reigns of Six Senses Spas, which has 30 locations worldwide.

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