slogan underscores the Fashion Forms mission - to use creativity and innovation to deliver the newest and the best non-surgical, breast enhancing bras and bra accessories for special occasion fashions and everyday wear.
is tough to pin down.
One day she
is in New York entertaining a department store buyer and appearing on a TV talk show in support of one of her
innovations, the next she's
off to Asia to work with her
factories to create yet another breakthrough in the shape of women's intimate apparel.
Virtually tied to her
cell phone and Blackberry, Ann
is an unstoppable whirlwind of activity, knows the names of all of her
hundreds of employees and is rarely seen without a sparkling smile.
As founder of Fashion Forms® a fashion bras and intimate apparel accessory company, Ms. Deal
is passionate about her
Raised in North Carolina, Ann Deal
is from a family of entrepreneurial retailers.
Ann moved to Atlanta to begin her own retailing career as a buyer of intimate apparel for Rich's department store with the hopes of opening her own business, and in 1987 launched Freedom Forms in Florida and 1993 relocated the company to California and started the company as Fashion Forms, relying on her dynamic personality, a good network of retailer friends, and one hot product - the Adhesive Body Bra.
The rest is intimate apparel history.
founded Fashion Forms
, Ann Deal
had been soundly involved in Intimate Apparel for over 27 years.
eye for fashion direction and proficient knowledge of Intimate Apparel to establish the Fashion Forms brand.
In less than 10 years, Fashion Forms
has become the nation's leader in bra accessories, constantly introducing new and useful Intimate Apparel accessories like water push up pads, shoulder cushions, adhesive bras and more.
became the exclusive U.S. distributor for the patented products: StrapMate® and Staykups™, Peel N' Stick Cups™, NuBra®, and NuBra® Ultralite™.
expanded the company's accessory business and finally ventured seriously into the bra category, by introducing The Original Water Push Up Bra™ to the U.S. in 1997.
Ann's intuition told here women needed a 'smarter' bra.
With this in mind she
developed the Original Water Bra, introducing the world to one of the greatest non-surgical concepts in bust enhancement.
An absolute frenzy has followed!
For the first time women can increase their bust size with a natural look and feel - without the expense and risk of cosmetic surgery.
The Water Bra is just one of Ann's creations; Fashion Forms
is committed to continually delivering innovative bras and accessories for women's changing needs and desires.
That steadfast attention to quality and a high level of customer service has earned Ms. Deal
the respect of top department stores throughout the U.S.
In the few hours she
has for relaxation, Ann
beloved Bijon Frise - 'Pucci' - can often be found strolling the beach in Ventura, California.
But even at home Ann Deal
is an active and generous philanthropist in her
She is the Executive Publisher of Ventura LIFE Magazine - her hometown premium quarterly.
created in partnership with Ventura College
a corporate Promise Program for her
employees college tuition.
ann deal, foundr, fashion forms
is Coporate office is located in Ventura, California
Anne Deal at the Kevin Costner Funda Raiser and World Premiers of Swing Vote