Winter season in lodging relies on local and regional leisure travelers and the conference business, says Ann Alba, resident manager of The Broadmoor and president of the Pikes Peak Lodging Association
And the effort can pay off, says Alba
"Based on group business, the offerings can be quite appetizing, as availability, rates and added inclusions are more negotiable," she
"The majority of lodging establishments in the Pikes Peak Region offer a plethora of Holiday packages November through January, creating memories for families throughout the generations," Alba
" As the drive-in market is heavily targeted, last minute enticements can also be communicated for the need period and short-term business impacts.