Share This Profile
Share this profile on Facebook.
Link to this profile on LinkedIn.
Tweet this profile on Twitter.
Email a link to this profile.
See other services through which you can share this profile.
This profile was last updated on 12/11/14  and contains information from public web pages and contributions from the ZoomInfo community.

Anitra C. Marsh

Wrong Anitra C. Marsh?

Associate Director of Brand Commu...

Local Address: New York, United States
The Procter & Gamble Company
1 Plaza
Cincinnati , Ohio 45202
United States

Company Description: The Procter & Gamble Company is focused on providing branded consumer goods. The Company’s products are sold in over 180 countries around the world primarily...   more

Employment History

25 Total References
Web References
Engaging with Beauty Consumers Online, 9 Feb 2011 [cached]
Anitra Marsh, Global External Relations Manager at P&G gave an informative talk at the BlogWell conference in 2010 where she shared P&G's approaches to social media. he shared that one of their focuses has been improving their listening and "choiceful engagement" with their community. hey choose 4-5 topics on which they engage with consumers in order to retain focus. or example, they've appointed a "Beauty Maven" for Pantene, who manages their online community programs. hey found that the kind of information that women want most about healthy hair is "tips & tricks."So, the Pantene Beauty Maven got involved in conversations where she could add value in terms of providing participants with useful tips and tricks. nitra cautioned that tone and authenticity are vital when a brand engages with consumers in these environments.
Anitra Marsh also said that P&G has evolved from a holistic communications model to an interdependent communications model. here a holistic model involves re-hashing the same advertising message across all channels, with an interdependent model the message can change depending on the medium. hey are finding that digital often drives the message (via consumer surveys/stats, consumer generated content, etc. via social channels) and that that content then migrates into traditional media.
Have a look at the video of Anitra Marsh's "Social Media for Beauty Brands" presentation for an interesting viewpoint from the largest beauty brand in the world.
Social Media Video Case Studies | [cached]
Social Media for Beauty Brands - Anitra Marsh, Procter & Gamble
Speed Network with Beauty Industry Leaders - Beauty Packaging Magazine, 1 Feb 2012 [cached]
Anitra Marsh, Procter & Gamble's BlogWell: How Big Brands Use Social Media, 7 April 2010 [cached]
Anitra Marsh, Global External Relations Manager
Procter & Gamble: Social Media for Beauty Brands, presented by Anitra Marsh from GasPedal on Vimeo.
Other People with the name "Marsh":
Other ZoomInfo Searches
Accelerate your business with the industry's most comprehensive profiles on business people and companies.
Find business contacts by city, industry and title. Our B2B directory has just-verified and in-depth profiles, plus the market's top tools for searching, targeting and tracking.
Atlanta | Boston | Chicago | Houston | Los Angeles | New York
Browse ZoomInfo's business people directory. Our professional profiles include verified contact information, biography, work history, affiliations and more.
Browse ZoomInfo's company directory. Our company profiles include corporate background information, detailed descriptions, and links to comprehensive employee profiles with verified contact information.