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This profile was last updated on 2/12/14  and contains information from public web pages and contributions from the ZoomInfo community.

Anitra C. Marsh

Wrong Anitra C. Marsh?

Associate Director of Communicati...

Local Address: New York, United States
The Procter & Gamble Company
1 Plaza
Cincinnati, Ohio 45202
United States

Company Description: The Procter & Gamble Company is focused on providing branded consumer goods. The Company’s products are sold in over 180 countries around the world primarily...   more
Background

Employment History

25 Total References
Web References
Engaging with Beauty Consumers Online
digitalchameleon.prettypollution.com, 9 Feb 2011 [cached]
Anitra Marsh, Global External Relations Manager at P&G gave an informative talk at the BlogWell conference in 2010 where she shared P&G's approaches to social media. he shared that one of their focuses has been improving their listening and "choiceful engagement" with their community. hey choose 4-5 topics on which they engage with consumers in order to retain focus. or example, they've appointed a "Beauty Maven" for Pantene, who manages their online community programs. hey found that the kind of information that women want most about healthy hair is "tips & tricks."So, the Pantene Beauty Maven got involved in conversations where she could add value in terms of providing participants with useful tips and tricks. nitra cautioned that tone and authenticity are vital when a brand engages with consumers in these environments.
Anitra Marsh also said that P&G has evolved from a holistic communications model to an interdependent communications model. here a holistic model involves re-hashing the same advertising message across all channels, with an interdependent model the message can change depending on the medium. hey are finding that digital often drives the message (via consumer surveys/stats, consumer generated content, etc. via social channels) and that that content then migrates into traditional media.
Have a look at the video of Anitra Marsh's "Social Media for Beauty Brands" presentation for an interesting viewpoint from the largest beauty brand in the world.
P&G spokeswoman Anitra Marsh ...
www.cleveland.com, 4 June 2009 [cached]
P&G spokeswoman Anitra Marsh says CoverGirl sales have risen the past eight years and are nearing $1 billion a year. Marsh says Max Factor sales have been better overseas, and total $1.2 billion globally.
Social Media Video Case Studies | SocialMedia.org
www.socialmedia.org [cached]
Social Media for Beauty Brands - Anitra Marsh, Procter & Gamble
Speed Network with Beauty Industry Leaders - Beauty Packaging Magazine
www.beautypackaging.com, 1 Feb 2012 [cached]
Anitra Marsh, Procter & Gamble
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