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This profile was last updated on 2/1/15  and contains information from public web pages and contributions from the ZoomInfo community.

Anitra C. Marsh

Wrong Anitra C. Marsh?

Associate Director of Brand Commu...

Local Address: New York, United States
The Procter & Gamble Company
1 Plaza
Cincinnati , Ohio 45202
United States

Company Description: The Procter & Gamble Company is focused on providing branded consumer goods. The Company’s products are sold in over 180 countries around the world primarily...   more

Employment History

25 Total References
Web References
community managers, 9 June 2010 [cached]
In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key takeaways and learnings from several P&G Beauty case studies. At Boot Camp Digital we did work with P&G (not beauty) on some of their early social media and community management work, and these steps show how P&G is evolving in their thinking about social media.
Step 1: Know Your Consumer
The first step that Anitra talked about was the importance knowing your consumer and what they are doing online.
Anitra stressed the importance of using an interdependent model for creating messaging between online and offline.
Anitra shared that their experience was that the community manager had to be a passionate brand enthusiast - their specific role or function in the organization wasn't as important.
Social Media Video Case Studies | [cached]
Social Media for Beauty Brands - Anitra Marsh, Procter & Gamble
Speed Network with Beauty Industry Leaders - Beauty Packaging Magazine, 1 Feb 2012 [cached]
Anitra Marsh, Procter & Gamble's BlogWell: How Big Brands Use Social Media, 7 April 2010 [cached]
Anitra Marsh, Global External Relations Manager
Procter & Gamble: Social Media for Beauty Brands, presented by Anitra Marsh from GasPedal on Vimeo.
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