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Petaluma Pie Company
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Preservation Program Manager
Chef Angelo Sacerdote, The Petaluma Pie Company
Owners Lina Hoshino and Angelo Sacerdote are pie makers with a past. Hoshino is a graphic artist and filmaker and Sacerdote is a filmmaker and gardener.
Monday, February 13, 2017._ Angelo Sacerdote and his wife, Lina Hoshino, owners of the Petaluma Pie Company, started a petition to bring awareness to the need for more affordable housing in Petaluma. (CRISSY PASCUAL/ARGUS-COURIER STAFF)
Angelo Sacerdote, co-owner of the Petaluma Pie Company, said some of his employees make just enough money to boost them over the line of eligibility for government subsidized housing, leaving them with few options. For those who do qualify, wait lists often range from 12 months to two years. Sacerdote is fearful of the long term impacts of the tight market on employees and business owners who may also be priced out.
Lina Hoshino and Angelo Sacerdote, The Petaluma Pie Company
Angelo Sacerdote has had a life-long interest in food, farming and baking pies. Many years ago, Angelo worked as a cook at a sea food restaurant, and then a produce buyer at the High Falls Food Coop in Upstate New York. He got the idea to produce the documentary "Fed Up! Genetic Engineering, Industrial Agriculture, and Sustainable Alternatives" after learning about the genetically engineered crops that were being incorporated into our food supply. This project took him to California, where for the past decade, he worked at a media non-profit organization called Bay Area Video Coalition, while honing his skills as a pie baker and a gardener. He had his documentary closed-captioned in exchange for apple pies.
PPC Owner Angelo Sacerdote needed the ability to access data quickly and efficiently, such as menu items, sales reports, sales tax information, etc. Prior to joining SalesVu, they used a SAM4S cash register.
"We are a small shop and there is no room for a second POS station and we also don't have room for lines to form," said Sacerdote. Additionally with Square, Sacerdote did not want to have to manually enter all menu items and use iTunes to back them up. With SalesVu's iPad POS, he could use cloud for data entry. Therefore, should something happen to his iPad or iPod, he can add another device and instantly have all of their data on it; thus, be back up and running much quicker. "This ability to add and sync other devices also means that when we have a big crowd at our shop, the main POS does not have to be a bottleneck. I can just pick up an iPod Touch and ring up the next customer." According to Sacerdote, the best SalesVu feature is the robust reporting. "It gives us the ability to track things on a micro and macro level. Being away from the shop and being able to check on things is invaluable," he said. "The flat rate that SalesVu charges is lower and easier to understand," said Sacerdote. With the SAM4S cash register, they had to run a series of reports daily and save them to a thumb drive. In using those electronic reports, a small error could essentially make the data irretrievable. Also, all files had to be converted to CSV after having someone write the code for it. To track sales over time, Sacerdote then had to manually create "complicated" spreadsheets. "It was a real nightmare," he says of the experience. "With SalesVu, it just takes a minute to get any kind of report I need." Sacerdote claims that SalesVu iPad POS has saved him hours of tedious work dealing with spreadsheets; he has recommended it to many of his customers who are also merchants.
"We are a small shop and there is no room for a second POS station and we also don't have room for lines to form," said Angelo Sacerdote, Petaluma Pie Company owner.
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