Angela Rutzick, Co-Founder and Director
During the 1992 recession, Angela
opportunity to launch A-Type Design and Marketing
as a full-service communications firm.
Working for national accounts such as Fidelity, Reebok, and Saucony
, it became clear to Angela
that large firms excelled in part because they had multi-tiered resources and systems in place that could address the individual and unique needs of each client.
believed that if small- to medium sized businesses had access to a large pool of resources, they too could achieve a national presence.
presents clients with a unique blend of business acumen and creative talent.
makes it her
business to understand her
Clients depend on her
to capture the essence of their businesses and brand their firms as superior and distinct from the competition.
collaborative approach with clients sets the standard of excellence and customer focus to deliver results-driven strategic marketing solutions.
Some projects include: the Commonwealth of Massachusetts Recycling Program and Stop Mercury from Rising Campaign; The Department of Labor Job Corps
in Massachusetts, Illinois, Wisconsin and Ohio; Blue Cross Blue Shield of Massachusetts; The Zakim Bridge Opening; Boston Financial; ForeclosuresMass and The American Jewish Committee
As a founder of the Boston Cyber District, Angela collaborated with other Boston-based interactive companies to develop a standard of excellence in the interactive community through workshops and seminars to educate businesses and inner city high school students.
Angela also sat on the Advisory Board of the Team Harmony Foundation, founded by Lenny Zakim, Reggie Lewis and Jon Jennings to empower and inspire young people to promote respect for diversity.
Assisted by the web power of Lycos
and the technical expertise of Trellix, Angela
launched "Team Up for Respect", a first-of-its-kind national web site building contest to rally the USA's teenagers to demonstrate on the web what they were doing in their schools to promote respect for diversity.
The contest culminated at a Team Harmony event held at TD Bank North with over 15,000 students in attendance.
clients to make a difference by directing some of their marketing efforts to reach out to the community and charitable organizations.
Angela sat on the Board of Directors for the New England Women Business Owners for 6 years, chaired the Board for Self Esteem Boston, and is currently the Chair of the South Shore Chamber of Commerce Women's Business Connection Steering Committee and sits on the Athena Powerlink®governing body to help women business owners achieve success.
firm was named one of the top ten women-owned marketing firms in Boston by Women's Business Journal
frequently speaks on branding, marketing and social media.
She earned a B.S. in Business from Boston University and a B.A. in Fine Arts from the New England School of Art and Design, and has also taken post graduate courses in marketing and communications.