It's a business model Andy Waters, vice president for interactive media at the Tribune, says just makes sense.
"This is a business decision for us, a way to come up with a sustainable business model so we can keep doing high-quality journalism," he
"It's much more of a balanced approach to our operation."
Right now, advertisers and the Tribune
's 20,000-some print subscribers pay for not only the publication itself but also for the editing and reporting staff that provide the content.
Online advertising helps offset the cost to offer that content online but not enough to justify giving the product away for free, Waters
"We came to a realization free online access is hurting us," he
Because casual readers will continue to have free access to 10 local stories monthly and non-local content, Waters
isn't worried about hurting the web traffic that supports online advertising.
also not concerned about readers turning to other media outlets.
After all, he
said, thousands already are paying for the Tribune
"Other people are doing local news in Columbia; there's no doubt about that," he
"There always has been.
well, it was fun while it lasted. good luck with that new business model Andy
Nice way to keep loyal customers Mr. Waters