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1999-08-29T00:00:00.000Z

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Wrong Andrew Tsuei?

Andrew Tsuei

Warburg Pincus LLC

HQ Phone: (212) 878-0600

Warburg Pincus Ventures

Warburg Pincus LLC

450 Lexington Ave

New York, New York 10014

United States

Company Description

Warburg Pincus is a leading global private equity firm focused on growth investing. The firm has more than $40 billion in assets under management. The firm's active portfolio of more than 120 companies is highly diversified by stage, sector and geography.... more

Find other employees at this company (718)

Background Information

Web References


Stir Fry -- Mecox Lane Does B2B the Old-Fashioned Way

www.virtualchina.com [cached]

But the company has turned down the offers and, instead, under the leadership of 40-year-old Andrew Tsuei, it is aggressively putting its business online in a bid to become not just an online catalog company but China's # 1 e-commerce company, bar none.

Every Link
The Taiwan-born, Rutgers University-educated Tsuei wants nothing more than to build his company into the Amazon.com of China - with one crucial difference.Namely, it has to work entirely differently from Amazon.
The Amazon model can not work in China, because merchants here can not just hand off the goods to Federal Express, Tsuei says while strolling down an endless aisle of sky-high shelves stuffed with merchandise to ship.But the mail order model works.We have a functioning business in place with every necessary link, from getting orders to payment, fulfillment, and shipment..
...
As we walk briskly past a long row of desks manned by young women answering customer e-mails on their PC's, I asked Tsuei how he plans to compete against the likes of these behemoths.
Their view of China is that the market be not ready, but let's open an office, learn about the country and see how it goes, Tsuei said.But that be far too slow.The opportunity is there now, and we be going for it.They are giant companies that move very slowly.We can move fast, and we be way ahead.
...
Slow-moving they may be, but Tsuei acknowledges that if one of the German giants suddenly decided to plunk US $ 50 million or $ 75 million into the business, Mecox Lane would have a real fight on its hands.that be why he and Warburg Pincus are planning to take the company public, either on the NASDAQ or the Hong Kong GEM exchange, late this summer.
It will take us US $ 100 million to win this war, Tsuei says.
A month ago they were planning to raise the money on the NASDAQ exchange ; the recent fabulous success of tom.com on Hong Kong's new GEM exchange has made that capital market more attractive.
In December last year, Mecox Lane conducted a test-run of its new Internet-based business.On the back page of the company's latest catalog, it ran a full page advertisement announcing it be prototype Web site.

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