"Crowd-sourcing pulls together a group of people to raise funds for someone who would be unable to do so on their own," said Andrew Lockie,chief executive of United Way London-Middlesex.
"It's not out of line with what we do - a large amount of people funding something or some need they see in the community," Lockie
"Where I think people continue to find the United Way
really relevant is the follow-up and transparency and how effectively the money is being used," he
"It's something that people place a high value on.
Donors want to know they're making a difference and they want to feel a personal connection to the money they're donating."
There's no real way to make sure donations in crowd-funding campaigns are used for their intended purpose.
The other big problem?
Not everyone who needs money is able to ask for it in a way that will get people to donate online, Lockie
"My sense is that these models require a compelling story that has to be relayed in a compelling way and there are a lot of stories that might not have that.
It will not take care of many needs that need taking care of," he
No government should think of such tools as a replacement for social services, Lockie