"An opera is food to the soul," says Andrew Latz, owner of Knife and Fork Inn in Atlantic City, N.J. In celebration of opera singer Andrea Bocelli's Atlantic City performance, the Knife and Fork Inn presented guests with "A Night at the Opera."
The event featured a performance by a local opera singer, giveaways of Bocelli's CDs and a drawing for a pair of tickets to the Metropolitan Opera of New York City for the premier of "War and Peace" on Valentine's Day.
"The Night at the Opera was a wonderful promotion for our restaurant," Latz
says."It created the buzz that we wanted."
Since the event was held in early December, Latz
says the exposure benefited the restaurant's holiday party season.
"One gentleman who was in attendance was still unsure about where to book his
holiday party," Latz
says."After the event he
told me how impressed he
was, and he
booked a party shortly after."
Drawing 75 to 100 guests, Latz
says that the event brought in new faces to the Knife
and Fork as well as old ones.
"The thing that surprised us most about that night was the guests' attire," Latz
says."People showed up all decked out in their tuxes and formal dresses."
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