, CEO Publishers Clearing House
Andy Goldberg, President and CEO, Publishers Clearing House
is a respected leader in the direct marketing industry.
Over the course of his 25+ years at PCH Andy has held top positions in marketing, merchandising and online development.
From hands-on roots in earlier positions, first as a radio account executive at RKO General
and Metromedia Radio
, and subsequently as co-owner of a wholesaler of low-ticket consumer goods, Goldberg
learned the nuts and bolts of value-based merchandising that later fueled his
passion to become a driving force behind the transformation of The Clearing House from a subscription agency mass marketer to a leading multi-channel, affinity-driven direct marketer of a wide array of value-based consumer products -- including housewares, jewelry, collectibles, music, DVDs, books, horticulture, gift foods and personal care items as well as magazines.
Under Andy's leadership Publishers Clearing House
has enjoyed significant revenue increases (with over one-third of sales now generated by targeted, database-driven efforts tailored to customers' specific interests) and impressive gains in the Company's offline, multi-channel and online customer files.
management team to drive down costs, while increasing quality and value for consumers, he
championed direct sourcing of goods from Asia, more sophisticated product merchandising and the development of state-of-the-art credit risk management.
Most recently he
has overseen the expansion of the Company's online advertising and lead generation business through pch.com and a blossoming network of sites including PCHGames
, a rapidly growing search and win site acquired as a start-up in mid-2006.
Andy has also successfully strengthened the Company's management ranks by attracting top talent to fill key positions from a variety of leading companies outside traditional direct marketing circles.
has also improved the effectiveness of his
organization by focusing on best practices in leadership training and employee development.
Apart from the office, Andy serves on the Executive Committee of the Direct Marketing Association's Board of Directors and on the boards of several charitable and religious organizations.
is a graduate of the Wharton School at the University of Pennsylvania
and lives in Lawrence, NY, with his
wife, Irene, and their six children.