The owner of the Coleshill
, Birmingham, based business is Andrew Edmiston
, son of Bob who started his
life in the UK car manufacturing business with Jensen.
It is not commonly recognised how substantial IM (International Motors) is.
father have been wheeling and dealing in China for 15 years and have an office with 40 staff in Beijing.
said: "It promotes our relationships and gives us prime position for export from China to Europe.
flinches at the suggestion that the right approach might be to conceal the Chinese origin and to ditch the Great Wall name in favour of something more Anglicised.
spurs in his
father's business as managing director of Daihatsu