(17 Total References)
Andrew Beaver joined NJOY in July 2012 as Chief Marketing Officer.
has over 25 years marketing, advertising and political communications experience.
Before joining NJOY he was founder and principal partner of Beaver & Company a New York based marketing consulting firm with clients such as DIAGEIO and Creative Artists Agency (CAA).
Prior to that Beaver was Chief Marketing Officer of Russian Standard Vodka Company, the largest premium vodka brand in Russia where he introduced the Russian Standard portfolio in 50 international markets including the US.
is now one of the fastest growing premium vodka brands in the US.
Before Russian Standard Beaver held positions as Managing Partner and Director of Client Services at TBWA/CHIAT/DAY advertising
in New York.
was an Executive Vice President at Deutsch Advertising
in New York and Chief Marketing Officer of Badger & Partners advertising
and design also in New York.
advertising career Drew
ran accounts for power brands such as Snapple, Tanqueray Gin, Chivas Regal Scotch Whiskey, Hardee's fast food restaurants and Prudential Securities to name a few.
At CHIAT/DAY he
launched the online travel brand ORBITZ and at Badger & Partners he
helped build the Vera Wang and Armani Exchange brands.
New York, November 15, 2004 , Badger & Partners (www.badgerandpartners.com), moving into its second decade, has appointed Andrew Beaver as chief marketing officer and senior partner.Beaver will direct agency operations, new business development and oversee delivery of the agency's expanded range of branding and creative services to its clients.
...Prior to joining Badger & Partners, Beaver served as director of client services and managing partner at TBWA/Chiat/Day, New York, where he helped engineer a string of impressive new business wins, staff upgrades and managed clients like Seagram's Spirits, K-Mart, and the launch of online travel leader Orbitz.com.Previously, Beaver served as executive vice president at Deutsch, Inc., managing major brands like Tanqueray, Snapple and Prudential Securities.
"Over the past 10 years, Madonna has consistently grown the agency by staying committed to the belief that creativity is the key to great marketing and advertising ideas," Beaver
Prior to New York advertising, Beaver
honed his strategic and advertising skills working in politics under legendary political gurus James Carville and Bob Shrum.
...Shortly after Beaver joined Badger & Partners, AmorePacific, the luxury Korean skincare brand based in New York, hired the agency for branding, advertising and buzz marketing ideas for the brand's launch in New York and Seoul.
NEWS & MEDIA | STTAC , Reality Check
"Our No. 1 objective is getting this product into people's hands," Andrew Beaver, chief marketing officer at Njoy Inc. in Scottsdale, Ariz., said of Njoy King.
"The more like the real thing" it is perceived to be, he added, "the more smokers get into the category.
So the commercials describe Njoy King as "the first electronic cigarette with the look, feel and flavor of the real thing.
And print ads carry headlines like "The most amazing thing about this cigarette?
It isn't one.
The commercials have been accepted by cable channels owned by Discovery Communications and Viacom, Mr. Beaver said, as well as local broadcast stations in markets like Chicago, Dallas, Los Angeles, New York, San Francisco and Seattle.
So far, no broadcast networks have agreed to carry the spots, he said, adding: "We applaud those cable networks and spot stations working with us to provide adult smokers an alternative to cigarettes, and our loyalty to them will be self-evident.
Other networks have yet to see the light and until they do, they won't see our money either.
The Arcade Creative Group in New York, which is the creative agency for Njoy King, was asked to "let the product be the hero," Mr. Beaver said, and "appeal to a broad audience of adult cigarette smokers, ages 21 to 45.
Andrew Beaver, chief ...
Andrew Beaver, chief marketing officer for NJOY, likened smoking e-cigarettes to the early days of hands-free Bluetooth conversations: what looks strange now will soon appear normal.
But for now, e-smokers like Mr. Prawatyotin feel like pioneers.
"I always feel like I'm the only one vaporing," he
Forbes Interviews NJOY's Marketing Officer - Vape Squad
NJOY's Chief Marketing Officer, Andrew Beaver, was recently interviewed at length by Forbes magazine on how electronic cigarettes got started, their potential health effects and benefits, and what NJOY brings to the table that Big Tobacco does not.