"We use a very well-regarded tobacco flavorist from North Carolina, so it has a terrific aroma and flavor to it," NJOY's Chief Marketing Executive, Andrew Beaver tells us.
Andrew Beaver, NJOY's spokesman, explains, "That's the nicotine," and points out that the effect also happens when you take a sip of a soda after eating spicy food.
"That's just a type of irritation on the back of your throat that can be caused by anything caustic being there.
Asked to comment on the irony of a customer gushing that they are "hooked" on an intrinsically addictive product, Beaver
says, "We're not here to tell you that nicotine is not addictive, we are marketing this product to people who are already addicted to nicotine."
NJOY, for instance, will send users a free e-cigarette if they send back eight spent ones, and Beaver, the company's spokesman, claims, "We're getting a tremendous amount of recycling returns.
NJOYs are also completely recyclable, a feature that eludes most of the 300 and counting brands of e-cigarettes on the market.
After comparing the nicotine in NJOY to the prodigious amount of caffeine the country doesn't bat an eye at ingesting, Beaver adds, "We are keenly aware that we are not as benign as a piece of chocolate on the checkout counter.
There are those who choose to smoke and those who choose to live this very organic, risk adverse life.
We do exist somewhere in the middle.
pauses and corrects himself, "we're very far towards the side of being not as consequential as smoking."
NJOY's spokesman, Andrew Beaver, calls Big Tobacco "one of the most criminal enterprises that have been out there," and said his company's goal is to "be a responsible player in this category, to bring the category into the mainstream, and to allow adults to make the decision to use our products on their own.
added that the company does not sell to minors, does not sell flavors other than menthol, and engages in "self-regulation.
Beaver, the NJOY spokesman, said, "We do not market the product as a smoking cessation product.
said that NJOY
is working towards submitting itself to the type of regulations necessary to be marketed as a tool to help smokers quit, but declined to say when it would happen.
"The thing to keep in mind is that, it's not like the FDA
does this for you, it's quite costly.
But we are in the process of putting together the protocols and the process and the formats to do it.
The company is private, and so are their earnings, but Beaver
noted, "Our product is doing extraordinarily well, even beyond our expectations."