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Wrong Andrea Ames?

Andrea L. Ames

President

Society for Technical Communication Suncoast Chapter

Direct Phone: +64 *-*** ****direct phone

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Society for Technical Communication Suncoast Chapter

2202 North Westshore Blvd. Suite 650

Tampa, Florida,33607

United States

Company Description

| Society for Technical Communication Suncoast Chapter...more

Background Information

Employment History

Program Chair, Technical Writing and Communication Certificate

UCSC Extension


Affiliations

IBM Corporation

Senior Technical Staff Member (STSM) and Content Experience Strategist, Architect, and Designer


IEEE

Senior Member


Senior Technical

Staff Member and Enterprise Content Experience Strategist and Architect and Designer


ATTW

Member


Usability Sciences Corporation

Also Member


ASIS&T

Member


SWE

Member


IAI

Member


UPA

Member


Town of Lamoine, Maine

Comprehensive Planning Committee Alternate and Voting Member and Secretary


Universal Pilot Application Service Inc

Member


Association for Computing Machinery Inc

Member


Association of Teachers of Technical Writing

Also Member


Society of Women Engineers

Also Member


Information Architecture Institute

Also Member


American Society for Information Science and Technology

Also Member


QPI SIG

Member


Institute of Electronics and Electrical Engineers

Senior Member


EasyStreet Online Services Inc

Senior Member


San Diego Supercomputer Center

Junior Fellow


Willamette Valley Chapter

Competition Liaison


Sigma Tau Chi

Senior Member


Information Management User Technology organization of the IBM Software Group

Senior Technical Staff Member and Information Experience Strategist and Architect


aSenior Technical

Staff Member


Education

Silicon Valleys Technical Writing and Communication program

University of California , Santa Cruz


B.A.

English

Temple University in Philadelphia , PA


M.A.

Stanford University


Master of Science degree

Science and Technical Communication

Drexel University


Ph.D.

Stanford University


Web References(169 Total References)


STC Silicon Valley Chapter: Contact Us

www.stc-siliconvalley.org [cached]

Andrea Amestreasurer@stc-siliconvalley.orgDJ Clineregional.activities@stc-siliconvalley.org


STC :: Board of Directors

www.stc-va.org [cached]

Andrea L. AmesFirst Vice President801 Woodside Road (# 14-220)Redwood City, CA 94061-3772» 1VP@STC.ORG


Our Corner

www.ebstc.org [cached]

Andrea L. Ames
STC Associate Fellow, Silicon Valley Chapter Assistant to the STC President for Recognition


July Chapter Meeting Report

www.ebstc.org [cached]

Andrea Ames
While taxing memory and challenging problem-solving skills, Andrea Ames impressed those attending the July 10 EBSTC meeting with the necessity to consider how users really solve problems in her presentation "Designing for People! Human Factors for Technical Communicators." Ames, an Associate Fellow and First Vice President of STC, is a Senior Information Developer for IBM and Certificate Coordinator and Instructor at UC Extension (Santa Cruz). She engaged listeners immediately by reciting a random list of words with mnemonic phrases and saying that later in the presentation she would ask them to recall the words. Ames focused on two aspects of cognitive psychology that affect the ability to read, understand, and apply information: Ames illustrated the point with the tale of the adventurer who hired a professional guide for a trek through the jungles of Borneo, an area notorious for headhunters. Encountering a spear-carrying native with his dog bearing down on them, the guide suddenly ran behind the adventurer and cowered, and the adventurer was terrified that he was about to lose his head. When the hunter and his dog passed by without incident, the adventurer berated the guide for not protecting him against the fierce hunter. The guide replied that the hunter was no threat, but that he feared that the dog would rip him to shreds. Likewise people had success remembering words when Ames provided the mnemonics. Ames encourages writers to use techniques that enable the user to skim and scan rather than read-because that's how real people with real problems in real time look for answers.


Society News

www.ebstc.org [cached]

Andrea Ames
by Andrea Ames


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