I've been trying to connect with Amit Shah, VP of Mobile and Social at 1-800 Flowers since I launched Mobile Mixed.
Why? When it comes to mobile integration there are not many retailers doing it better.
I had the chance to meet Amit
last year and he
insights on how 1-800 Flowers approaches mobile and how they've seen success by doing the opposite of what many marketers say you should be doing when it comes to creating effective mobile experiences.
AND today Amit
is going to share it all with you!
I reached out to many of you on Facebook and Twitter
for questions you'd like me to ask Amit
and we got 3 great questions from the Mobile Mixed community you won't want to miss.
About Amit Shah:
Amit Shah leads social and mobile commerce for 1800flowers, the world's leading florist and gift company.
In addition, he manages the strategic adoption of new and emerging technologies across the online, mobile and social media customer experiences.
Amit's innovative work in leveraging technology and marketing has been featured in publications like the New York Times
and Ad Week, and in numerous industry case studies.
Previously, Amit worked as a management consultant at McKinsey & Company where he advised global enterprises and start-ups on hyper growth initiatives.
grew up in Calcutta, India and studied at Bowdoin College and Harvard University
Filed Under: Interviews & Guests, Mobile Strategy, PodcastTagged With: 1800 Flowers, Amit Shah, mobile analytics, mobile app strategy, retail