Menchie's CEO Amit Kleinberger, who was featured along with PostNet CEO Steve Greenbaum and the restaurant company Twin Peaks, was described as being among "three of the most memorable bosses in the show's history."
During the first episode last October, Amit
went undercover as "Alan" and visited a Menchie
's in El Paso, Texas.
was so moved by team member Jenni Lutz's positive attitude and enthusiasm, he
$25,000 for tuition.
She's now enrolled at University of Texas at Arlington, where she's majoring in marketing.
Working at Menchie
Amit Kleinberger, CEO of Menchie's frozen yogurt franchise, is unrecognizable as "Alan" in the October episode of "Undercover Boss." Photo courtesy of CBS
Amit Kleinberger, CEO of Menchie's frozen yogurt franchise, is unrecognizable as "Alan" in the October episode of "Undercover Boss.
Photo courtesy of CBS
had a blast the first time around, Amit figures he
can't go undercover again because he
might be recognized.
In addition to high foot traffic, the store draws some celebrity guests, as well, and Amit
felt it was crucial to make sure the store was delivering the right guest experience.
Posing as a college student named "Mickey" trying to win money on a reality show, Jenni works for shift leader Christina, 24, whom Amit
is pleased to see immediately trains "Mickey" on the importance of Menchie
's culture - making every guest feel welcomed and putting a smile on every guest's face.
, from his
vantage point on closed-circuit television in an RV outside the store, describes Christina as a "warrior.
"These are the type of people I wake up for in the morning," he
"These are the type of people I want working with me."
Jenni reveals herself later in the episode and takes Christina to meet with Amit
The touching segment concludes with Amit
again recognizing Jenni's hard work and uplifting personality.
He knows she sees her parents less now that she's pursuing her four-year degree, so he tells her he will pay for her to fly out to see her parents every 90 days over the next four years.
The first experience with "Undercover Boss" truly touched Amit
, and this second experience also had a deep impact.
I just saw the undercover boss with Amit
Menchie's CEO Amit Kleinberger donned a disguise as a worker in his own frozen yogurt franchise for his first appearance on
Industry News Blog Profiles Menchie
's Frozen Yogurt Franchise
Menchie's frozen yogurt franchise has attracted much national media attention. CEO Amit Kleinberger was twice featured on the hit CBS show Undercover Boss, and numerous magazines and newspapers have published stories about the growing brand.
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