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CurvePay - Executive Leadership
Amedeo Dino Sgueglia
Commercial and Industrial Lease Renewal Services - Schacker Realty
Amedeo Dino Sgueglia
Founder & Chairman, CurvePay
The Green Sheet :: Company Profiles
W hen The Green Sheet contacted Amedeo "Dino" Sgueglia about profiling IRN Payment Systems, a company he founded in 1987 that now supports over 25,000 mostly niche market and transportation businesses, he opted instead to talk about My Clear Reports, a new enterprise he launched in April 2012.
A serial entrepreneur, Sgueglia had also formed Merchant Rewards Network to integrate merchant services and prepaid offerings before developing My Clear Reports.
new venture is an online virtual business center that delivers payment solutions, services and tools designed to help ISOs and merchants organize and expand their businesses.
"We concentrated on building a really sophisticated analytics and reporting tool, but in building it we wanted to build something that would attract merchants to come back to, that could actually benefit and grow their business," Sgueglia
Equally important to Sgueglia
was the idea of creating additional revenue streams for ISOs in an era of margin compression.
"Knowing the issues and concerns that ISOs, banks and acquirers have been facing for some time now is the loss in gross margin," he
"That's been the significant impact on our industry."
Changing the game
According to Sgueglia
, further compounding the problem for ISOs is the fact that statistics suggest a majority of merchants continue to be sold card acceptance based on rate alone.
hopes to change the ISO-merchant relationship dynamic to one that is driven by a core of value-added online business tools that can help merchants of all sizes compete cost-effectively.
formed a number of strategic partnerships while in development, and it continues to do so.
"All the different value-added companies that are out there - gift and loyalty, check gateway services, sales tax services - we've integrated them," Sgueglia
"It's fully integrated in one place to one solution.
"What we do is we get their best pricing, their best products.
We integrate it directly into MCR
, so that merchants can opt into it directly.
And we monetize everything through a dashboard for our clients, so our clients see a check every month for all these different products and services that help grow a merchant's business."
This integration also enables ISOs to offer a broader merchant solution, Sgueglia
noted, adding that another advantage is that merchants can control the products and services they use when they most need them, which is critical in managing the daily ebb and flow of operating a business.
Although ISOs have access to analytics tools, MCR reportedly takes some of the guesswork out of trying to determine what's best for merchants.
The value-added revenue streams MCR can generate could add up for ISOs as well.
For example, on a merchant portfolio of 5,000 accounts, if 10 percent of those merchants were to opt into MCR's
paid offerings, the ISO could see a monetization value annually of about $650,000 in additional revenue, Sgueglia
"In fact, our MasterCard product actually has merchants able to file their sales tax directly online through My Clear
also said MCR's
online bill pay system enables merchants to select funding source, make payments, view payment history and add payees.
Merchants can also track and manage their merchant accounts with tools for viewing daily transaction histories, account summaries, adding new accounts, adding new store locations and ordering supplies.
Merchants can download reports, documents and monthly statements directly from the MCR website.
"We have a whole document center for merchants to be able to download documents from invoices to confidential agreements, all the different types of documents necessary to support and grow their business, from W-9s to W-2 forms," Sgueglia
Under the documents and forms section, merchants can also file expense and sales projection reports, produce profit and loss statements, create contracts and schedule weekly planner activities.
MCR's Customer Relationship Management
(CRM) system contains sections for dashboards, accounts, customers and campaigns.
offers tools for communicating with customers, including templates for generating seasonal campaigns.
"They can actually track their own customers, and send out e-mail and text message campaigns," Sgueglia
said initial response to MCR
from the merchant and ISO communities has been positive.
"We're going through ISOs, banks and processors, but merchants are actually calling us that want to be integrated," he
"We're letting the processors know that they've reached out to us, they want this service and we can integrate it with their whole portfolio."
ISOs that contract with MCR
must initially provide a data file for integration, which can be updated monthly when new merchants are added to their portfolios.
"It tracks everything on a dashboard," Sgueglia
"We built the dashboard so they even have down lines for monetization purposes.
Our client controls everything.
ISOs can also determine what merchants view on screen and have the screen available to customer service representatives when interacting with merchants, Sgueglia
Amedeo Dino Sgueglia, the ...
Amedeo Dino Sgueglia, the company's Chief Executive Officer, said that charitable activities will continue to play a big role in his company's future.
"It's always been important to me to give back and make a difference," Sgueglia
"Being the father of a nonverbal autistic son, [charitable giving] is important to me and a core value.
I started Danny's Wish in late 2009, a charity that provides life-enhancing resources for families of autistic children.
In an effort to fund Danny's Wish and other charities, I started The Hope Process."
named Danny's Wish after his
The experience of managing a nonprofit helped him understand how fundraising activities and operational challenges can impact nonprofit organizations.
He resolved to improve these processes for his own and other nonprofits, which prompted him to establish The Hope Process.
The Hope Process
is designed to create recurring revenue for charities while offering merchants a rebate from credit card processing profits that they can keep or have CurvePay forward to a charity of their choice.
describes it as a win-win, costing merchants no more than they're already paying for existing credit card processing.
"Merchants provide donations to the charity of their choice by doing exactly what they do every day, without spending extra money," Sgueglia
While CurvePay agents can also market The Hope Process
, the MLS offering has not seen the same high adoption rate as other channels, ostensibly because merchant rebates can lower an agent's revenue, Sgueglia
said Dino Sgueglia President ...
said Dino Sgueglia President and Founder of The Hope Process.
"I established Danny's Wish, an organization named after my son, to provide funds for Autistic charities and services.
However, in creating Danny's Wish, I realized the difficulties all charities have in acquiring donations and maintaining a sustainable fund-raising base."
"As a result, I created The Hope Process in an effort to help all charitable organizations.
I wanted to help alleviate the difficulties all charities are having in maintaining a sustainable fundraising base.
The Hope Process does just that, provides charities with a regular souce of income," said Sgueglia.