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2016-06-25T00:00:00.000Z

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Ms. Amber Tarshis

HQ Phone: (212) 351-2000

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Russell Reynolds Associates Inc

200 Park Avenue, 23rd Floor

New York, New York 10166

United States

Company Description

Russell Reynolds Associates is a global leader in assessment, recruitment and succession planning for chief executive officers, boards of directors and key roles within the C-suite. With 350 consultants in 44 offices around the world, we work closely with ... more

Find other employees at this company (2,397)

Background Information

Employment History

Senior Vice President Marketing

Guess? , Inc.

Senior Vice President, Marketing

Warner Bros.

Senior Vice President, Marketing

PUMA AG

Senior Vice President, Marketing

Victoria's Secret

Senior Vice President and Chief Marketing Officer

Pacific Sunwear of California, Inc.

Chief Marketing Officer, The Hub Television Network

Discovery Communications, Inc.

Chief Marketing Officer, The Hub Television Network

Discovery Education Inc

Education

bachelor's degree

English

University of Pennsylvania

bachelor's degree

communications

UCLA

Web References (144 Total References)


Change Gauge: Marketing Officers Trends and Moves | Thought Leadership | Russell Reynolds Associates

www.russellreynolds.com [cached]

Inc. named Amber Tarshis as Senior Vice President, Marketing to lead all aspects of marketing, including retail marketing, consumer relationship management, special events and social media. Her background includes marketing and brand management positions with brands such as Warner Bros. Entertainment, Puma and Victoria's Secret, where she ultimately served as Senior Vice President, Marketing. She most recently served as Chief Marketing Officer for TheHub TV Network.


Inc. named Amber Tarshis as ...

www.russellreynolds.com [cached]

Inc. named Amber Tarshis as Senior Vice President, Marketing to lead all aspects of marketing, including retail marketing, consumer relationship management, special events and social media. Her background includes marketing and brand management positions with brands such as Warner Bros. Entertainment, Puma and Victoria's Secret, where she ultimately served as Senior Vice President, Marketing. She most recently served as Chief Marketing Officer for TheHub TV Network.


Inc. named Amber Tarshis as ...

www.russellreynolds.com [cached]

Inc. named Amber Tarshis as Senior Vice President, Marketing to lead all aspects of marketing, including retail marketing, consumer relationship management, special events and social media. Her background includes marketing and brand management positions with brands such as Warner Bros. Entertainment, Puma and Victoria's Secret, where she ultimately served as Senior Vice President, Marketing. She most recently served as Chief Marketing Officer for TheHub TV Network.


194. Amber Tarshis, ...

www.execrank.com [cached]

194. Amber Tarshis, Guess


Quaker City Mercantile: News & Press - 'Boards Features Quaker City Mercantile-Generated Puma Ads

quakercitymercantile.com [cached]

Amber Fredman is Puma's director of North American marketing at the company's North American HQ in Westford, MA, overseeing global ad strategies. She defines Puma's North American market position: "We are not positioned as sportswear, but rather as lifestyle or classics - the original shoes from the 70s.

...
"As far as our ad strategy goes, we needed a campaign to bridge different brand positions worldwide in one creative execution," explains Fredman. Working with limited production dollars, Puma seeks to address a worldwide audience, presenting both lifestyle and traditional sports brand identities.
So in 1995, Puma chose Quaker City Mercantile, Philadelphia PA, as its global agency and got to work infiltrating the subconscious acquisitive urges of hipsters and jocks alike.
"Quaker City Mercantile (formerly known as Gyro Worldwide) is fully involved in the corporate identity of Puma and has grown with us as we have emerged from being a lifestyle brand to being both a sports and lifestyle brand," says Fredman.
...
There is no copy other than the logo and the words 'Make Me Bad' from the [title of] the Korn music in the background," explains Fredman.
...
Fredman admits that production dollars available for TV spots are far from astronomical, with about four executions a year. However, the Web site Puma.com and heavy product placements in films and on celebrities pick up some of the slack in terms of getting Puma in front of the right eyes.
"Product placement is not larger in terms of out of pocket cash, but in the amount of impressions we get, it vastly exceeds what we get from advertising," says Fredman.

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