Burbank, CA - Warner Bros. Entertainment's Global Brand Management has assembled its team of senior executives with Irika Slavin, Sandy Yi and Lisa St. Amand joining Amber Fredman as Vice Presidents, Global Brand Management, Warner Bros. Entertainment, it was announced today by Diane Nelson, Executive Vice President, Global Brand Management, Warner Bros. Entertainment.
"It is a testament, not only of our belief in Amber
, Irika, Lisa and Sandy, but also of their abilities and talents, that we put the stewardship of these assets in their hands.
On this new corporate team, Fredman
will continue to focus on the Studio's Harry Potter (with St. Amand) and adds Charlie and the Chocolate Factory properties as well as the upcoming film Corpse Bride.She
will also assume oversight of the Looney Tunes brand starting from this point on.Fredman joined Warner Bros. Pictures in March 2002 as director, and was promoted to vice president, theatrical marketing in November 2003.Prior to Warner Bros. Pictures, Fredman served as senior director, new business development, at Equity Marketing on the Burger King account; as director of marketing for athletic sportswear company Puma North America; and in new business development for BBDO Worldwide.Fredman graduated from the University of Pennsylvania with a bachelor's degree in English.
St. Amand is charged with supervising the brand management for the Harry Potter (with Fredman), Polar Express and Happy Feet franchises.St. Amand joins the Studio after serving as an independent marketing consultant for a number of entertainment clients including Warner Bros. Pictures
on the first three Harry Potter films, Buena Vista Pictures
, New Line Cinema
consulted for several non-profit organizations including The Macy's/American Express Passport Event
, The Art Trust
: Genesis Awards and The Starbright Foundation
.St. Amand has also been a senior publicist at Warner Bros. Pictures
, director of field operations at MGM
and an account executive at Rogers & Cowan Public Relations
.She graduated from UCLA with a bachelor's degree in communications with a business emphasis.