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This profile was last updated on 8/31/15  and contains information from public web pages and contributions from the ZoomInfo community.

Senior Vice President Marketing

Phone: (213) ***-****  
Guess? , Inc.
1444 South Alameda Street
Los Angeles , California 90021
United States

Company Description: Guess?, Inc. (GUESS?) designs, markets, distributes and licenses lifestyle collections of contemporary apparel and accessories for men, women and children that...   more

Employment History


  • bachelor's degree , communications
  • bachelor's degree , English
    University of Pennsylvania
45 Total References
Web References
Inc. named Amber Tarshis as ..., 24 Sept 2015 [cached]
Inc. named Amber Tarshis as Senior Vice President, Marketing to lead all aspects of marketing, including retail marketing, consumer relationship management, special events and social media. Her background includes marketing and brand management positions with brands such as Warner Bros. Entertainment, Puma and Victoria's Secret, where she ultimately served as Senior Vice President, Marketing. She most recently served as Chief Marketing Officer for TheHub TV Network.
Hollywood Tonight! :: View topic - Warner Bros. Entertainment Announces Its Senior Team, 31 Oct 2004 [cached]
Burbank, CA - Warner Bros. Entertainment's Global Brand Management has assembled its team of senior executives with Irika Slavin, Sandy Yi and Lisa St. Amand joining Amber Fredman as Vice Presidents, Global Brand Management, Warner Bros. Entertainment, it was announced today by Diane Nelson, Executive Vice President, Global Brand Management, Warner Bros. Entertainment.
"It is a testament, not only of our belief in Amber, Irika, Lisa and Sandy, but also of their abilities and talents, that we put the stewardship of these assets in their hands.
On this new corporate team, Fredman will continue to focus on the Studio's Harry Potter (with St. Amand) and adds Charlie and the Chocolate Factory properties as well as the upcoming film Corpse Bride.She will also assume oversight of the Looney Tunes brand starting from this point on.Fredman joined Warner Bros. Pictures in March 2002 as director, and was promoted to vice president, theatrical marketing in November 2003.Prior to Warner Bros. Pictures, Fredman served as senior director, new business development, at Equity Marketing on the Burger King account; as director of marketing for athletic sportswear company Puma North America; and in new business development for BBDO Worldwide.Fredman graduated from the University of Pennsylvania with a bachelor's degree in English.
St. Amand is charged with supervising the brand management for the Harry Potter (with Fredman), Polar Express and Happy Feet franchises.St. Amand joins the Studio after serving as an independent marketing consultant for a number of entertainment clients including Warner Bros. Pictures on the first three Harry Potter films, Buena Vista Pictures, New Line Cinema and Dreamworks.Additionally, she consulted for several non-profit organizations including The Macy's/American Express Passport Event, The Art Trust: Genesis Awards and The Starbright Foundation.St. Amand has also been a senior publicist at Warner Bros. Pictures, director of field operations at MGM and an account executive at Rogers & Cowan Public Relations.She graduated from UCLA with a bachelor's degree in communications with a business emphasis.
Discovery Communications-Hasbro Joint … : Discovery Communications, 17 Nov 2009 [cached]
Joining the yet-to-be named network are Amber Fredman-Tarshis as chief marketing officer, Dan Pimentel as chief financial officer, Brooke Goldstein as senior vice president of ad sales and Lorrie Copeland as senior vice president of consumer insights and research.
"The additions of Amber, Dan, Brooke and Lorrie to our team solidify the foundation of this new children's network," said Loesch.
Amber Fredman-Tarshis joins the Discovery Communications-Hasbro Joint Venture after serving as vice president of marketing for Victoria's Secret since 2006. As CMO, Fredman-Tarshis will work directly with Loesch and the Senior Joint Venture Team in developing all aspects of the network's brand identity including its name, logos and overall brand essence.
Fredman-Tarshis also possesses a wealth of experience in the children's entertainment space from her time as vice president of global brand management for Warner Bros. Entertainment, Inc. While at Warner Bros., Fredman-Tarshis managed the "Harry Potter" brand worldwide, as well as Tim Burton's "Charlie and the Chocolate Factory" and "The Polar Express" starring Tom Hanks.
Quaker City Mercantile: News & Press - 'Boards Features Quaker City Mercantile-Generated Puma Ads, 1 Feb 2012 [cached]
Amber Fredman is Puma's director of North American marketing at the company's North American HQ in Westford, MA, overseeing global ad strategies. She defines Puma's North American market position: "We are not positioned as sportswear, but rather as lifestyle or classics - the original shoes from the 70s.
"As far as our ad strategy goes, we needed a campaign to bridge different brand positions worldwide in one creative execution," explains Fredman. Working with limited production dollars, Puma seeks to address a worldwide audience, presenting both lifestyle and traditional sports brand identities.
So in 1995, Puma chose Quaker City Mercantile, Philadelphia PA, as its global agency and got to work infiltrating the subconscious acquisitive urges of hipsters and jocks alike.
"Quaker City Mercantile (formerly known as Gyro Worldwide) is fully involved in the corporate identity of Puma and has grown with us as we have emerged from being a lifestyle brand to being both a sports and lifestyle brand," says Fredman.
There is no copy other than the logo and the words 'Make Me Bad' from the [title of] the Korn music in the background," explains Fredman.
Fredman admits that production dollars available for TV spots are far from astronomical, with about four executions a year. However, the Web site and heavy product placements in films and on celebrities pick up some of the slack in terms of getting Puma in front of the right eyes.
"Product placement is not larger in terms of out of pocket cash, but in the amount of impressions we get, it vastly exceeds what we get from advertising," says Fredman.
Joining the company are Chet Kuchinad ..., 29 Feb 2012 [cached]
Joining the company are Chet Kuchinad as Chief People Officer and Amber Tarshis as Senior Vice President, Marketing.
Amber Tarshis joined the company on February 13, 2012. In her role, Tarshis will lead all aspects of marketing, including retail marketing, consumer relationship management, special events and social media. She will report to Nancy Shachtman, president of North America, and to Paul Marciano and will work closely with him to develop and execute the company's marketing strategies. Tarshis' background includes marketing and brand management positions with well known brands such as Warner Bros. Entertainment, Puma and Victoria's Secret, where she ultimately served as Senior Vice President, Marketing. She most recently served as Chief Marketing Officer for The Hub TV Network, a joint venture between Discovery Communications and Hasbro, Inc., where she was responsible for brand identity, consumer advertising, creative services and integrated marketing promotion.
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