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First Canadian Place, 100 King Street West, Suite 5700
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JTX | About Us
Amato De Civita
Co-Founder and Co-President
Amato co-founded JTX after a successful 27 year career with Xerox.
has provided leadership and strategic direction as a senior executive in every key functional area of business, including operations, sales and marketing, and has extensive experience is sales management, finance, customer service and training.
Amato joined Xerox Canada upon graduating from Concordia University in 1982 and quickly established a solid reputation of strong leadership and peak performance in various field assignments.
He moved to Xerox headquarters in Toronto in 1998, where he successfully led the Canadian finance and leasing division and the company's strategic production systems division.
Amato was promoted to Vice President, Customer Relations in 2001 and oversaw the team that built and deployed the first customer relationship management strategy in the company's history.
In 2003, Amato was promoted to Vice President and GM of Xerox's New England Operations, a $105 million dollar operation, based in Boston, and covering three states.
had full P&L responsibility and led a cross functional team of more than 200 people.
Within two years this operation became the top operating unit in North America, sporting revenue and profit growth of 34% and 26% respectively.
This unprecedented performance improvement earned Amato
the CEO Award of Excellence.
In 2006, Amato was repatriated to Canada to direct a Lean Six Sigma project which resulted in the creation of a new market-based Canadian division aimed at Xerox's largest market.
For the two ensuing years, while reporting directly to the President, Amato led this new division to back to back double digit growth and earned the award for best performing operation.
The success stories for these assignments were widely covered in industry publications such as PrintAction.
Amato presently serves on the boards of various charitable organizations in both Toronto and Montreal.
is a periodic contributor to the Conference Board of Canada Executive Conferences, and also regularly contributes articles and blog content for industry publications in the area of sales, sales management and leadership.
Amato is also the owner of Wine Awakenings Inc., a standalone business which he transformed, within a few short years, into a leading company in the field of wine education.
Amato holds a BA in Communication Studies from Concordia University in Montreal and is a graduate of the Queen's Executive Program.
He also holds a business program degree from l'Université de Montreal and is a recent graduate of the Centre for Creative Leadership in Greensboro, North Carolina.
is perfectly bilingual and Six Sigma "green belt" certified.
Bloggers | TorontoWine.Com
Try Amato de Civita of Wine Awakenings as a quirky alternative.
Leisure Education: Learning The Economics of Fun - Le Planificateur - Le Planificateur
Amato De Civita is senior partner with Journey To Excellence, an industry-leading business consultancy firm based in Toronto Canada. After an illustrious career as a senior marketing executive of a multinational corporation, he has now developed the much sought-after expertise in the emerging field of leisure education and new consumerism.
Past Site Canada Events | Site Canada
Dinner will follow and special guest Amato de Civita, president of Wine Awakenings, will take us on an interactive oenophile discovery of the nuances and aromas of a truly great Canadian success story, Niagara Icewine.
Amato De Civita, vice president, Graphic Communications at Xerox Canada, comments that "In today's competitive print environment, it is necessary for Canadian printers to deliver added value to their customers by differentiating themselves in the marketplace."